Jaguar uses virtual technologies to organize sales
Jaguar Land Rover cars differ from one another in the installed components, and this is a constant problem for dealers who seek to visually demonstrate to customers how the car will look with one or another set of components. As a solution to this problem, Jaguar Land Rover, together with IBM, developed a 3D Jaguar Land Rover Virtual Experience application that runs on a PC and allows customers, using motion detection technology, to view and change components on a 3D car model right in the dealer’s demo room.
The Jaguar Land Rover Virtual Experience project demonstrates how the real and digital worlds combine to change the shopping process.
“ All our cars are made to order, so it’s important for us how convenient the user is to choose a car and its components ,” says Nathan Summers, director of digital technology at Jaguar Land Rover. “ If we develop something, it should add value to the car, as well as organically fit into the normal sales process .”
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In order to use the Jaguar Land Rover Virtual Experience, the user must register in the system using a tablet and select a car whose projection is displayed on a large screen. Then, using gestures, he can control the image of the car and explore its capabilities, for example, open the door to view the salon. Want to listen to the sound of the engine? Just “click” on the button. “ We pursued one goal: to propose a solution that would be the most realistic, interactive, and exciting ,” Summers said.
Since the Jaguar Land Rover Virtual Experience runs on a laptop, representatives of Jaguar can use it anywhere, for example, at auto shows organized in different countries. The application also serves to collect data on user preferences, in particular, which characteristics of the car more often attract attention during the purchase process.
According to Sima Nadler, head of IBM Research in the field of retail sales, the Jaguar Land Rover Virtual Experience is an example of how digital technologies change the principles of shopping in stores: “ Digital technologies have found themselves in the real world, and Jaguar is in the forefront in this sense ” .
Jaguar also plans to use the Jaguar Land Rover Virtual Experience as a design tool for the next generation of machines. Designers will be able to create virtual models of cars to see how these or other design decisions affect the appearance of the car and driving sensations even before it leaves the assembly line. “ We’ll have to learn how to quickly create a prototype and proactively identify vulnerabilities ,” Summers explained.
Summarizing the above, retailers are increasingly trying to combine online and offline shopping, using the strategy of organizing a universal sales channel, the success of which depends heavily on the IT used. Unfortunately, a new survey conducted by IBM among marketing directors showed that only 35% of marketing directors integrate marketing initiatives through several distribution channels. Thus, companies are losing about $ 85 billion in potential sales revenue, and this is another reason why CIOs should work more closely with their colleagues in marketing departments.
VIA CIOInsight
The Jaguar Land Rover Virtual Experience project demonstrates how the real and digital worlds combine to change the shopping process.
“ All our cars are made to order, so it’s important for us how convenient the user is to choose a car and its components ,” says Nathan Summers, director of digital technology at Jaguar Land Rover. “ If we develop something, it should add value to the car, as well as organically fit into the normal sales process .”
')
In order to use the Jaguar Land Rover Virtual Experience, the user must register in the system using a tablet and select a car whose projection is displayed on a large screen. Then, using gestures, he can control the image of the car and explore its capabilities, for example, open the door to view the salon. Want to listen to the sound of the engine? Just “click” on the button. “ We pursued one goal: to propose a solution that would be the most realistic, interactive, and exciting ,” Summers said.
Since the Jaguar Land Rover Virtual Experience runs on a laptop, representatives of Jaguar can use it anywhere, for example, at auto shows organized in different countries. The application also serves to collect data on user preferences, in particular, which characteristics of the car more often attract attention during the purchase process.
According to Sima Nadler, head of IBM Research in the field of retail sales, the Jaguar Land Rover Virtual Experience is an example of how digital technologies change the principles of shopping in stores: “ Digital technologies have found themselves in the real world, and Jaguar is in the forefront in this sense ” .
Jaguar also plans to use the Jaguar Land Rover Virtual Experience as a design tool for the next generation of machines. Designers will be able to create virtual models of cars to see how these or other design decisions affect the appearance of the car and driving sensations even before it leaves the assembly line. “ We’ll have to learn how to quickly create a prototype and proactively identify vulnerabilities ,” Summers explained.
Summarizing the above, retailers are increasingly trying to combine online and offline shopping, using the strategy of organizing a universal sales channel, the success of which depends heavily on the IT used. Unfortunately, a new survey conducted by IBM among marketing directors showed that only 35% of marketing directors integrate marketing initiatives through several distribution channels. Thus, companies are losing about $ 85 billion in potential sales revenue, and this is another reason why CIOs should work more closely with their colleagues in marketing departments.
VIA CIOInsight
Source: https://habr.com/ru/post/194520/
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