It is no secret that when drawing up a business plan, entrepreneurs go into the wilds of economic calculations and functionality descriptions often losing the main point.
One of the leading venture capital funds in Silicon Valley at one time recommended that entrepreneurs take a simple test. Managing partners from Sekvoi consider that the project is worth considering if its idea can be described on the back of a business card, so that the idea is attractive to potential consumers, investors, partners and employees of the company. Such a description should be short, complete and “sexy” (meaning that it should excite all potential participants).
If the test is passed, then everything becomes easier. An entrepreneur can light up even a casual interlocutor in a few phrases, and a simple and intelligible explanation will allow this interlocutor to tell the project to his friends. And in such a viral way, the project can reach the investor (as investors from Silicon Valley say that the best projects do not come from the site, but from the network).
Can you take this test?
For reference. The
Sequoy Kepital Foundation is one of the three leading funds. At one time they invested companies such as Google, YouTube, PayPal, Apple, Atari, Cisco, LinkedIn, nVidea, Yahoo!
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Shl. I read the comments and decided to add two disclaimers.1. Default in the venture business means that the project
is protected by a patent or a provisional patent (it costs only $ 700). This is a
mandatory requirement for investment.
2. The presentation of the project, as well as the development of the company makes the
entrepreneur . Practically never an investor entrusts a programmer with money without entrepreneurial and managerial skills. In the “command” section of the executive sammari, the main focus is not on the engineering staff, but on the
managerial one . An investor must be sure that a team of a good idea can build a multi-millionth
corporation .