Yahoo! buys AdInterax

Yahoo! in an official press release announces the purchase of AdInterax , a developer of software solutions for advertising in the format of rich media.

This acquisition will allow one of the leaders of the Internet industry, including contextual advertising, to provide its customers with new opportunities in the management of advertising campaigns using new technologies. The AdInterax system, created by Fysix Corporation, allows you to create ad units (using animation, audio and video streams, etc.), as well as monitor all parameters of their effectiveness (click views, etc.).