How Google Adwords considers cost per click, and how to reduce it

Hello. In Alconost, we also make multilingual contextual advertising campaigns, so we sometimes have to explain to our customers the principle of calculating the price of a click on AdWords ads. To answer this question once and for all, we made a video together, revealing the mystery of the magic that takes place inside Google.



The video will be useful not only for novice internet marketers, but also for the gurus of contextual advertising: now if you suddenly need someone (client, employee, boss) to briefly explain how Adwords click cost is calculated, simply show our video.
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