Finam will sell mutual funds to elves, dwarves, orcs, trolls and goblins

Soon the products and services of the Finam investment holding will be available not only to the inhabitants of Russia, not even to people, but also to elves, gnomes, orcs, trolls, and also goblins. This will happen thanks to the cooperation of the investment holding and the publisher of online games Web Interactive World . Companies will interact in the field of promotion of modern financial products among users of multiplayer online role-playing games. The first joint project will be the incorporation into the popular game Wizards World of a gaming mechanism, similar to mutual funds of the management company Finam Management.

“For us, cooperation with Web Interactive World is not only the experience of Product Placement in role-playing multiplayer online games,” said Yana Romashkina, director of marketing at Finam investment holding. - Of course, joint projects will allow us to reach a wide audience of the most active Internet users (on average, players spend more than 2 hours in games every day), increasing the visibility of our brands among this audience, increasing loyalty to them from the participants of the MMORPG, Russia already exceeds several million people. In addition, in Wizards World, we not only inform, but also, most importantly, teach, doing it without pathos and obsession in an interesting for people game form. Of course, we do not expect instant commercial effect. Rather, it is about getting strategic advantages through the implementation of a number of long-term projects. ”