"Runner" added to the dynamics of ads
The company “Runner” offered media partners the opportunity to display dynamic ads.
When the scrolling option is activated in the partner interface, the Runner starts to rotate ads within the ad unit. Thus, the site gets the opportunity to display more ads and effectively use the available advertising space. For example, in the standard issue of three ads, it became possible to show up to 12 advertising messages, which allows sites to increase revenue without changing the size of the ad unit.
According to the press release, a new opportunity to display contextual announcements is aimed at further expanding the revenue management toolkit. “Dynamic delivery, as well as recent demonstrations of site previews and links to all ads in the subject, increase the effectiveness of the ad unit by 40-50%,” the company's press service informs.
When the scrolling option is activated in the partner interface, the Runner starts to rotate ads within the ad unit. Thus, the site gets the opportunity to display more ads and effectively use the available advertising space. For example, in the standard issue of three ads, it became possible to show up to 12 advertising messages, which allows sites to increase revenue without changing the size of the ad unit.
According to the press release, a new opportunity to display contextual announcements is aimed at further expanding the revenue management toolkit. “Dynamic delivery, as well as recent demonstrations of site previews and links to all ads in the subject, increase the effectiveness of the ad unit by 40-50%,” the company's press service informs.
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Source: https://habr.com/ru/post/1936/
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