Business Networks: a system of functionality

In preparation for the project being launched, I compiled a list of business network functionalities Let me remind you that this is a universal platform for all types of communications between businesses and consumers. About how Facebook and VKontakte is a universal platform for personal communication.




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Functionality around data

Consumer profile
• Information: age, place of residence, billing information, interests
• Facts: I love, I use, I bought
• Friends are people, friends are businesses. Groups / tags of friends.
• Creation: blog, recommendations and reviews, anti-recommendations "I hate"
• Needs: wish list, my problems, job search (+ resume),
• Offers: I sell, freelance, handmade, eBay links, message boards
• Free space, space for widgets
• Wall / guest
• Reputations: loyalty program statuses, trust levels from companies (credit histories), profile completeness, activity level, online status

Business profile
• Company information: address, opening hours, contact details, how to get there, free text.
• Keywords, business categories
• Employees and their roles
• Products, special offers, services, menus, posters, bestsellers. Prices. Current discounts. Organized events.
• Answers on questions
• Crowdsourcing, collecting requests, voting
• Advertising collection: texts, banners, audio, video, viral ads (“send me to your friends”), “our sticker”, logo, photos, promotional widgets.
• Business friends (allied businesses), evangelicals.
• Corporate structure: teams, divisions, activities.
• Corporate blog
• Reputation, voices, karma, profile completeness, product ratings
• Free space, widgets
• Recommended consumers

Other entities
• Fan-spaces: wall / reviews, reviews, Van list, criticism and complaints, discussions, fan wiki
• Products: description, suggestions, discussion, reviews
• Activity
• Lists
• Thematic portals: mashup + own content and features
• Discussions (holy wars), such as Linux vs. Windows
• Ads
• Suggestions, requests
• loyalty programs
• Shops, fairs, food shows
• Author Content

Relations
• Links to competitors. Similar products.
• Tags, geo-tags, predefined categories.
• Levels of trust.

Functionality around action

Consumer actions

Purposeful activity
• General keyword search
• Product search, event search, parameter search for businesses
• Local business search
• Request for help and recommendations, wish list, questions, problems
• Comparison of offers, help in choosing and making decisions

Aimless action
• “I'm bored” button
• Tips engine: new interests, businesses, news, products, events
• News / updates: social news (a la digg), news from friends, news from friendly businesses
• Featured: bestsellers, leaders of the day, leaders by votes, by friends, by karma and reputation, the most popular, most visited, the cheapest - companies, users, products, events. Filters: by category, only among my friends.

Communication and creativity
• Messages, guest records, participation in discussions
• Publications, reviews, recommendations (+ affiliate programs), voting, creating lists
• Help, answers to questions, consulting (in real time)
• Invitations: to the system, to events, to friendship, to the fan movement, to the purchase of goods or to the offer
• Tag, classify, complain
• Actions related to reputations: voting for and against consumers / enterprises, use of “currency of thanks”.
• Registration of purchases
• Unlock / create business profile, create fan movement
• Joint orders (save on purchases)
• Create news filters, manage privacy settings

Consumption
• Buy, order, subscribe
• Delivery tracking
• Maintaining and monitoring positions in loyalty programs

Business actions:
• Publications: news, announcements, special offers, upcoming events, positions, new products
• Pushing information: sending messages, blog, invitations
• Answers to questions, FAQ support
• Analysis of data, consumers, transactions, statistics (who visited my page)
• Loyalty programs: discounts, warranty increases, virtual “thanks”, voices to karma
• Search for new consumers. "Recommended consumers"
• Questions to consumers: voting, crowdsourcing, collecting wishes
• desktop client: publishing prices, news