Now push messages and in safari

Just now, as a developer under OS X, I received messages from the Apple Developer Program with such a picture.
Personally, I liked it. Finally, they thought of it before.
And how do you, habrazhiteli, look at this opportunity?

OS X Mavericks introduces your website. You can use your Mac desktop - even when Safari isn't running. Safari Push Notifications work just like push notifications for apps. Click here for your website.

OS X Mavericks is a new powerful way to interest users of your site. Now you can use the Apple Push Notifications Service to send website notifications directly to your Mac desktop — even when Safari is not working. Safari Push Notifications notifications work just like push notifications for apps. They display the icon of the website and the text of the notification, when clicked, users go directly to your website.

Huge opportunities for mailings, channels of a reminder and initiation of purchases open. It's time to write plugins for websites (WordPress, Drupal). Or are we waiting for an even greater invasion of spam?