The first major advantage is efficiency. An online survey can be conducted within two to three days, and sometimes several hours. Moreover, usually the course of such a survey can be monitored in real time.
And the second is “transparency of the survey”, when the interviewer does not need to contact each respondent separately (the interviewer may be only one, with any number of respondents).
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And besides, this is not only an advantage for interviewers, but also
for respondents ! Those. The respondent should also understand this and try not to get in touch with the interviewer (and generally with no one), just because he / she can do it!
The main rule in the online survey:
Try to answer all the questions without any help.By the way, in some cases this is what interviewers are trying to achieve: The opportunity to study specific problems that people are not ready to discuss in a normal conversation. And this can also be considered an advantage.