HeadHunter: target - regions
Until November 14, HeadHunter will open five new representative offices in Russia, namely in Novosibirsk, Krasnoyarsk, Voronezh, Krasnodar and Kazan. In addition to Moscow, the company has offices in St. Petersburg, Samara, Yekaterinburg, Rostov-on-Don and Yaroslavl. Thus, with the opening of new representative offices, 10 regions of Russia, as well as Ukraine and Kazakhstan, will be included in the regional coverage of HeadHunter.
HeadHunter calls this expansion "expansion", which explains the desire to take root in the market of online recruitment of economically developed regions. The company predicts the emergence of a personnel shortage in the next two to three years, when with the arrival of large Russian and international companies, managers, middle and senior managers will be in the most demand.
“In most Russian regions, the Internet is not the main job search or recruitment tool, but its role is growing rapidly,” says Olga Brukovskaya, HeadHunter marketing director. “In 2005, hh.ru hosted almost three times as many CVs of applicants from the regions than in 2004. While the number of "Moscow" resume increased by 67%. Approximately the same situation with placed vacancies. All this suggests that the regional online recruitment market in a couple of years will be developed in the same way as the capital, and its players will earn good money. ”
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For each representative office, a local version of the site hh.ru is opened, configured to search for personnel and work in the region. These sites serve as advertisements and vacancies for local companies, and the branches themselves are organized as sales offices.
The volume of investment in the opening of regional offices will be from 70 to 100 thousand dollars over several months, the company said. Their exit on a recoupment is planned in six months after opening. According to Arkady Sandler, HeadHunter Development Director, in 2008 the total turnover of the regional network should be $ 2-3 million.
HeadHunter calls this expansion "expansion", which explains the desire to take root in the market of online recruitment of economically developed regions. The company predicts the emergence of a personnel shortage in the next two to three years, when with the arrival of large Russian and international companies, managers, middle and senior managers will be in the most demand.
“In most Russian regions, the Internet is not the main job search or recruitment tool, but its role is growing rapidly,” says Olga Brukovskaya, HeadHunter marketing director. “In 2005, hh.ru hosted almost three times as many CVs of applicants from the regions than in 2004. While the number of "Moscow" resume increased by 67%. Approximately the same situation with placed vacancies. All this suggests that the regional online recruitment market in a couple of years will be developed in the same way as the capital, and its players will earn good money. ”
')
For each representative office, a local version of the site hh.ru is opened, configured to search for personnel and work in the region. These sites serve as advertisements and vacancies for local companies, and the branches themselves are organized as sales offices.
The volume of investment in the opening of regional offices will be from 70 to 100 thousand dollars over several months, the company said. Their exit on a recoupment is planned in six months after opening. According to Arkady Sandler, HeadHunter Development Director, in 2008 the total turnover of the regional network should be $ 2-3 million.
Source: https://habr.com/ru/post/1924/
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