Ad networks today

Today, advertising products (software) can be divided into two groups - advertising networks (systems for managing their advertising on their resources) and banner exchange networks (systems for exchanging traffic between network participants).

Among the advertising networks can be distinguished (leased products, not software):

- krutilka.ru;

- adfox.ru (hmm ... would say, but keep silent);

- adriver.ru (the best);

- valuead.com (Russified in the framework of RBC);

- adland.ru (will soon be operational).

Among the banner exchange networks can be identified:

- bannerbank.ru (the engine on which many networks are built in runet);

- rle.ru;

- rotabanner.com (engine, belonging to the studio of Artemy Lebedev, but the rights to which are actually transferred to Medialend LLC, part of the RBC holding (* .lbn.ru)).

The undisputed market leader is adriver.ru with all its advantages and disadvantages, but, according to some information, such products are prepared by such monsters of the Russian runet as Rambler and Yandex. At the same time there are rumors that Rambler began work at the beginning of the summer, and then Yandex appeared. then very good investments should appear soon ... Plus smaller companies express their interest in this area ... There are rumors that some team, which I will not mention here, is negotiating with a number of investors to tear off part of the advertising network pie ...

On the basis of the available information, it can be assumed that in the fall and winter a new round of struggle awaits us in the market of ad networks ... Welcome! :)