The history of personal computers in advertising. Part 1: 1970s
Hi, Habr!
After the publication of posts with ancient advertising of portable computers and cellular and smartphones, I decided to switch to personal computers. When the number of images exceeded 120, I realized that it would be better to write a series of posts.
The first part is devoted to advertising personal computers of the 1970s. Of course, we had to go a little beyond this period, including some of the industry’s earliest ones, as well as a couple of videos from the 1980s. If you have something to supplement the collection - please write about it, please, in the comments or in personal messages.
')
Enjoy watching!
Please do not be too strict with the design of the post: some of the images I could not find in the best quality, because they are smaller in size with the majority.
Continue here:
The history of personal computers in advertising. Part 2: 1980s
The history of personal computers in advertising. Part 3: 1990s
Computer Donner 3500 was designed for scientists and engineers. It was portable - there were two leather handles - and weighed about 14 kg. Then computers for the majority were something mysterious. It began selling in the late 1950s, and it has little resemblance to modern PCs. Without this advertisement, the collection would be incomplete.
In 1969, Honeywell released the kitchen computer 316. "If only she could cook as well as Honeywell can calculate." The processor module worked with a frequency of 2.5 MHz, the basic configuration was equipped with four kilobytes of ferromagnetic RAM. Housewives could program using the control panel — you could schedule a meal, for example. Instead of the display was a line of light bulbs.
And most importantly - part of the computer was a cutting board!
Three years later, was born "prapra ... grandpa" Sony Playstation and X-Box - the first game console Magnavox Odyssey.
It is believed that the beginning of all amateur computers put Altair 8800 MITS company, developed in 1975 based on the Intel 8080 microprocessor.
In September 1975, IBM released the 5100 portable personal computer.
A year later, in 1976, the KIM-1 microcomputer system appeared - from the Keyboard Input Monitor. Produced this single board microcomputer company MOS Technology. It was cheaper than the Atari 8800, so it sold out pretty well.
Apple 1 in the garage Jobs with Wozniak began to produce in June 1976 - and until March 1977 continued to do so.
On Christmas 1977, sales of the Atari 2600 gaming computer started.
In 1977, the first production computer from Apple appeared. A total of 5 to 6 million copies of the Apple II were produced. This model had an integrated keyboard, color graphics, sound, a plastic case and eight expansion slots. It was a car for the masses, not just for lovers.
Perhaps this is the first Apple II TV commercial. 1977
In this video - Apple II for school.
Already in 1977, everyone loved the seals! This ad tells how one Apple II owner burned down a computer with a monitor because of a cat, but when he brought the burned computer to the store, it turned out that it was necessary only to change the case, the stuffing itself did not suffer at all.
Another exhibit of the same year is the Sol-20 from Processor Technology.
In the same year, the Equinox 100 was sold. Extremely unfortunate.
IBM 5100, advertising 1977.
Station II for Apple II.
IBM 5110, successor to the IBM 5100, was released in 1978.
In July 1978, the 16-bit SS-16 microcomputer based on the TMS 9900 processor was introduced.
In November 1979, mass sales of Atari 400/800 personal computers began. It was a whole line of computers, produced before 1985 in various versions. Moreover, the latest Atari models from the XE series were produced until 1992. 1979 ATARI advertising.
Advertising Atari 400 and 800.
In this 1981 video, applications for Atari - Countries and Capitals and Basketball are shown. You can evaluate the graphics of the game.
In the same year they ran an ad about the possibility of working at home. And relax - with the game "Space Invaders".
"Bring paint to work on the computer." Intercolor 3621 could boast a color display. Sales began in September 1979.
At the end of 1977, the Tandy company sold desktop computers from the TRS-80 series through Radio Shack stores. TRS-80 was the first home computer, the price for which did not exceed $ 600. And in the success of the computer, the store did not have confidence - and the first batch was only 3000 pieces, so that if it was not possible to sell them, it could be used for the needs of the network of stores. However, 10,000 copies were sold in a month, and 55,000 in a year.
This is an advertisement of the TRS-80 Model II.
The fourth model - with two flopikov.
This is the 16th model - with a 16-bit processor.
Even Isaac Asimov participated in the TRS-80 advertising campaign!
They had a lot of advertising ...
The competitor TRS-80 in 1977, besides the Apple II, was Commodore PET. Included were a keyboard, monitor, and tape drive.
In 1978, Sinclair began selling the Mk14. The price is only £ 39.95.
In 1979, the Challenger 4P appeared. It was sold in two versions: a base for $ 698 with an audio deck and a C4P MF for $ 1,695 with a floppy, clock, interfaces for home security, a modem and a printer.
To be continued…
It is interesting:
The history of personal computers in advertising. Part 2: 1980s
The history of personal computers in advertising. Part 3: 1990s
Advertising laptops of the 1980s and 1990s
Old advertisements for cell phones and smartphones (from the 1980s to the end of the 2000s)
Prototypes of Apple devices 30 years ago
Old but still working 286
After the publication of posts with ancient advertising of portable computers and cellular and smartphones, I decided to switch to personal computers. When the number of images exceeded 120, I realized that it would be better to write a series of posts.
The first part is devoted to advertising personal computers of the 1970s. Of course, we had to go a little beyond this period, including some of the industry’s earliest ones, as well as a couple of videos from the 1980s. If you have something to supplement the collection - please write about it, please, in the comments or in personal messages.
')
Enjoy watching!
Please do not be too strict with the design of the post: some of the images I could not find in the best quality, because they are smaller in size with the majority.
Continue here:
The history of personal computers in advertising. Part 2: 1980s
The history of personal computers in advertising. Part 3: 1990s
Computer Donner 3500 was designed for scientists and engineers. It was portable - there were two leather handles - and weighed about 14 kg. Then computers for the majority were something mysterious. It began selling in the late 1950s, and it has little resemblance to modern PCs. Without this advertisement, the collection would be incomplete.
In 1969, Honeywell released the kitchen computer 316. "If only she could cook as well as Honeywell can calculate." The processor module worked with a frequency of 2.5 MHz, the basic configuration was equipped with four kilobytes of ferromagnetic RAM. Housewives could program using the control panel — you could schedule a meal, for example. Instead of the display was a line of light bulbs.
And most importantly - part of the computer was a cutting board!
Three years later, was born "prapra ... grandpa" Sony Playstation and X-Box - the first game console Magnavox Odyssey.
It is believed that the beginning of all amateur computers put Altair 8800 MITS company, developed in 1975 based on the Intel 8080 microprocessor.
In September 1975, IBM released the 5100 portable personal computer.
A year later, in 1976, the KIM-1 microcomputer system appeared - from the Keyboard Input Monitor. Produced this single board microcomputer company MOS Technology. It was cheaper than the Atari 8800, so it sold out pretty well.
Apple 1 in the garage Jobs with Wozniak began to produce in June 1976 - and until March 1977 continued to do so.
On Christmas 1977, sales of the Atari 2600 gaming computer started.
In 1977, the first production computer from Apple appeared. A total of 5 to 6 million copies of the Apple II were produced. This model had an integrated keyboard, color graphics, sound, a plastic case and eight expansion slots. It was a car for the masses, not just for lovers.
Perhaps this is the first Apple II TV commercial. 1977
In this video - Apple II for school.
Already in 1977, everyone loved the seals! This ad tells how one Apple II owner burned down a computer with a monitor because of a cat, but when he brought the burned computer to the store, it turned out that it was necessary only to change the case, the stuffing itself did not suffer at all.
Another exhibit of the same year is the Sol-20 from Processor Technology.
In the same year, the Equinox 100 was sold. Extremely unfortunate.
IBM 5100, advertising 1977.
Station II for Apple II.
IBM 5110, successor to the IBM 5100, was released in 1978.
In July 1978, the 16-bit SS-16 microcomputer based on the TMS 9900 processor was introduced.
In November 1979, mass sales of Atari 400/800 personal computers began. It was a whole line of computers, produced before 1985 in various versions. Moreover, the latest Atari models from the XE series were produced until 1992. 1979 ATARI advertising.
Advertising Atari 400 and 800.
In this 1981 video, applications for Atari - Countries and Capitals and Basketball are shown. You can evaluate the graphics of the game.
In the same year they ran an ad about the possibility of working at home. And relax - with the game "Space Invaders".
"Bring paint to work on the computer." Intercolor 3621 could boast a color display. Sales began in September 1979.
At the end of 1977, the Tandy company sold desktop computers from the TRS-80 series through Radio Shack stores. TRS-80 was the first home computer, the price for which did not exceed $ 600. And in the success of the computer, the store did not have confidence - and the first batch was only 3000 pieces, so that if it was not possible to sell them, it could be used for the needs of the network of stores. However, 10,000 copies were sold in a month, and 55,000 in a year.
This is an advertisement of the TRS-80 Model II.
The fourth model - with two flopikov.
This is the 16th model - with a 16-bit processor.
Even Isaac Asimov participated in the TRS-80 advertising campaign!
They had a lot of advertising ...
The competitor TRS-80 in 1977, besides the Apple II, was Commodore PET. Included were a keyboard, monitor, and tape drive.
In 1978, Sinclair began selling the Mk14. The price is only £ 39.95.
In 1979, the Challenger 4P appeared. It was sold in two versions: a base for $ 698 with an audio deck and a C4P MF for $ 1,695 with a floppy, clock, interfaces for home security, a modem and a printer.
To be continued…
It is interesting:
The history of personal computers in advertising. Part 2: 1980s
The history of personal computers in advertising. Part 3: 1990s
Advertising laptops of the 1980s and 1990s
Old advertisements for cell phones and smartphones (from the 1980s to the end of the 2000s)
Prototypes of Apple devices 30 years ago
Old but still working 286
Source: https://habr.com/ru/post/191920/
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