Apple Macintosh Birthday

Today is the birthday of one of the most famous computers in the world! 24 years ago, on January 22, 1984, during a broadcast of a match of the National Football League, a commercial was shown representing a Macintosh computer. The video was shot by order of the apple company by director Ridley Scott - the author of the films “Alien” (Alien) and then just appeared “Blade Runner” (Bladerunner).

Shooting 60 seconds of advertising cost 400 thousand dollars, and airtime 800 thousand. And all these costs were made solely for the sake of one single show! However, the very next day the video was shown in a variety of talk shows and news. Everyone spoke about the unusual computer.

The advertising plot sent the viewer to the George Orwell novel “1984” and spoke unequivocally about the challenge that Apple made to IBM - the heroine breaks the big screen with a hammer, symbolizing the “Blue Giant”.


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And in the next video you can see how Steve Jobs demonstrates Mac for the first time in front of a large audience. At that time, graphical user interface, mouse, and voice synthesis were perceived by people as a technological miracle. This is evident from the reaction of the hall.