10 most popular video reports from 404fest 2012

As you know, we here every year in our Samara hold the Festival 404 , where different people come and share experiences. We are recording this process on video and posting it for free on your youtube channel . We offer a selection of the most popular video reports for the past year.

1. All salt one-page applications
Arseny Zarechnev, Ostrovok.ru, Moscow


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In the report, we will look at the pros and cons of one-page applications, the frameworks and the ready-made tools for creating them, learn how to connect data and presentation and cover all of this with tests.

• What problems solve single-page applications
• Rendering templates on the client - various approaches
• Communicating with the server
• View and data binding
• Testing Single-Page Applications

2. Myself KGB: how to collect a dossier on customers
Vitaly Myshlyaev, SilaUma, Moscow



Every time, planning communications, we are faced with the problem of their effectiveness. If earlier this was done by simply dividing the costs of the result, today technologies are already sufficiently advanced to evaluate each contact separately, and squeeze the maximum out of it, making the most relevant offer. You will learn:

• What dossier can be collected on clients;
• What to do if you have too many one-time relationships with site visitors;
• How to build long-term relationships with visitors;
• Can I get customers for life.
• And finally, see a living example of how this happens!

3. Template it.
Ilya Birman, Artyom Gorbunov Design Bureau, Chelyabinsk



There are no managers in the bureau, because we believe that designers should communicate directly with customers, know well about their tasks and tell about their work themselves. But how to avoid paperwork routine work? How not to spend half a day on clearing mail from customers? How to spend less time preparing meetings? To do this, we apply total template and pipelining. How - I will tell in the report.

This is a report for designers.

4. Responsive Web Design - How to Make the Internet Better
Anna Selezneva, CreativePeople, Moscow



The story of what is responsive web design, how and where it can be used, what to consider when creating it, and why it's time to start making responsive websites.

• Why did responsive web design come about and why?
• Basic principles
• Application Methods
• Instructions for the designer
• Features of technical implementation

5. 5 major mistakes I made in management and how much it cost me
Sergey Kotyrev, UMI, St. Petersburg



Financial and intellectual striptease.

• Public confession
• Tears of remorse
• Absolution

6. Popular Venture Mechanics
Leonid Volkov, Searchlight Ventures, Yekaterinburg



It will take quite a bit of time, and for the words "startup", "venture fund", "investment" and the like will just silently beat. The expectations of the young start-up industry in Russia, and the harsh realities of the venture capital industry, with its many years of experience, turned out to be too incommensurable. Startups do not get investment. Investors make the quality of the pipeline. But often all this is only a consequence of a lack of understanding of some basic principles on which the industry rests - they will be discussed in the report.

• The nature of venture capital funds: where they have money from, why, and what they invest in
• At what point do you need to ask the venture fund for money and for what
• How Term Sheet works, and what little things you need to pay attention to in the eighth font
• How long does a venture trade take, and what stages does it consist of
• What a startup can spend on venture money to prevent the deal from being the first and last

7. Technologist is also a designer, part 2
Artyom Polikarpov, Design Bureau Artyom Gorbunov (already not), Borovichi



Technologist is important to be a designer. Without it, its interfaces will look good if not, then it’s bad to work. His code will not be used by colleagues. And he himself will drown in the routine.

My report is not about technical prowess, but about implementing a good design even where the designer did not get. Techniques and the personal effectiveness of the technologist are a must for this. Although, motivation, perseverance and ingenuity can even compensate for the lack of skills.

I broke up the concrete examples in the report, answering the question to whom the technologist's design solutions are useful:

• Simple users;
• Other technologists and designers;
• To myself.

8. Put things off until tomorrow
Anton Shein, Adrior, Moscow



A report for those who sometimes notice that time oozes like sand through their fingers.

Sometimes it seems that in order to be in time, there should be 48 hours in a day. But even if this were the case, then besides the fact that one would manage to leave work at 22:00, and at 46:00, nothing would have changed.

It is impossible to cope with a bunch of cases without having a clear system. But most time management systems are so complex that, instead of helping, they take even more time and require a constant effort of will to support them. Therefore, it is rightly abandoned in a week or two.

For half an hour I will tell you how to get the upper hand over the routine, not to fill up the deadlines and free up time for rest and other important things.

9. To be modern: I want and basta
Konstantin Obukhov, Pichesky, Moscow



- I want a new way.

What creates a modern visual digital environment, and whether it creates something in general.

- I want the same.

In pursuit of money and popularity in design, you can lose innovation, meaning and significance.

- I want to now, but wait.

What the future of design demands from us today, and what we demand from it.

10. We test with the whole team or who such Software Engineer in Test
Showa Lotoshnikov, Google, San Francisco



If you are tired of making releases on Thursday night to Sunday with a feverish correction of bugs that for some reason no one has found in the previous three months of development and two months of testing, you will be interested in a few lessons that Google learned from its own experience.

• Find a lot of bugs?
• Can not release a new version in time?
• A lot of work before the release?
• Sleepless nights after release?
• Want to overtake competitors?
• Take control of quality.
• Test the most important things every day, every hour and every minute.
• Do not test unimportant.
• Help the engineers love testing.

Announcement 404fest 2013
This year the Festival 404 will be held October 12-13 at the Holiday Inn Samara. Come, participate, you will like it!