Advertising laptops of the 1980s and 1990s
My new ultrabook transformer weighs 1.4 kg, it has 8 GB of RAM and 256 GB SSD and multi-touch display. Thirty years ago, these characteristics were fantastic. And what did people take with them to work?
There are many articles on the history of portable computers, but I was more interested in another question: how did these devices advertise? I have collected print ads and commercials for laptops and laptops since the 1980s through the end of the 1990s. If you have something to replenish this post - I will be glad to see it in the comments.
The first commercially successful portable computer, the Osborne-1, was produced from 1981 to 1983. Could boast a 5 "display, 4 MHz processor, 64 KB of RAM, two drives for 5.25 disks and weighing 11 kg.
')
A little earlier, in 1979, the Grid Compass was designed. It began selling in 1982. This form factor is much more similar to modern devices. Display - CRT 320x240, processor - Intel 8086.
It was created for NASA, and therefore flew into space.
BusinessWeek announced the release of Epson HX-20 "the fourth revolution in personal computers." This device is more like a hefty calculator.
In the same 1983, Compaq PORTABLE was released. Its design looks a lot like Osborne-1.
Weight decreased with time, and the display diagonal grew. Compaq PORTABLE III.
Dualmont Magnum, produced in 1982 and 1983.
From 1981 to 1985, Sharp produced a portable PC-1500 laptop computer to which a color printer was attached.
Another portable computer TRS-80 PC-2 with a printer. Everything you need for work.
TRS-80 Model 100, 1983. Prices are getting lower.
Sharp PC-5000, 1983 The machine weighed only 5 kg, two times less than Osborne-1.
Kyotronic 85, 1983
Commodore SX-64 - the first color "laptop", 320 to 200 points. January 1983.
Video masterpiece - Commodore SX-64 advertising.
Bondwell, released in 1985.
Toshiba T1100 PLUS, 1985
IBM PC Convertiable, 1986.
Sharp used a cute baby to advertise his PC-4501 in 1987.
The Cambridge Z88 was released in 1988, it had an A-4 paper size.
Compaq SLT / 286, Dutch advertising. 1988 year.
PC Magazine named NEC UltraLite on its cover in November 1988 as a “laptop” to distinguish notebooks A-4 in size from the bulky laptops of the time.
Apple Macintosh Portable, 1989
Apple PowerBook 100, 1991
Young and happy Steve Wozniak.
In 1992, IBM began to produce a ThinkPad line , which Lenovo continued in 2005.
In 1993, IBM promoted the famous red pimp in advertising.
In 1994, an ad told that writer John Grisham was using a ThinkPad.
Black and white advertising in the newspaper. Discounts!
In 1997, the IBM ThinkPad 600 ad was created by Ralph Stadman. Many people remember him as illustrations for Hunter Thompson’s book Fear and Loathing in Las Vegas.
1998 Digital laptop advertising HiNote VP . "I have less" - "No, I have less" - "Wow, really, and he is so attractive."
If you have somewhere in the bins there is an advertisement for portable computers manufactured from 1980 to 2000, leave links in the comments - I’m happy to write another post or add this one.
It is interesting:
Laptops of the 80s
Interesting features of old laptops part 1
Interesting features of old laptops part 2
There are many articles on the history of portable computers, but I was more interested in another question: how did these devices advertise? I have collected print ads and commercials for laptops and laptops since the 1980s through the end of the 1990s. If you have something to replenish this post - I will be glad to see it in the comments.
The first commercially successful portable computer, the Osborne-1, was produced from 1981 to 1983. Could boast a 5 "display, 4 MHz processor, 64 KB of RAM, two drives for 5.25 disks and weighing 11 kg.
')
A little earlier, in 1979, the Grid Compass was designed. It began selling in 1982. This form factor is much more similar to modern devices. Display - CRT 320x240, processor - Intel 8086.
It was created for NASA, and therefore flew into space.
BusinessWeek announced the release of Epson HX-20 "the fourth revolution in personal computers." This device is more like a hefty calculator.
In the same 1983, Compaq PORTABLE was released. Its design looks a lot like Osborne-1.
Weight decreased with time, and the display diagonal grew. Compaq PORTABLE III.
Dualmont Magnum, produced in 1982 and 1983.
From 1981 to 1985, Sharp produced a portable PC-1500 laptop computer to which a color printer was attached.
Another portable computer TRS-80 PC-2 with a printer. Everything you need for work.
TRS-80 Model 100, 1983. Prices are getting lower.
Sharp PC-5000, 1983 The machine weighed only 5 kg, two times less than Osborne-1.
Kyotronic 85, 1983
Commodore SX-64 - the first color "laptop", 320 to 200 points. January 1983.
Video masterpiece - Commodore SX-64 advertising.
Bondwell, released in 1985.
Toshiba T1100 PLUS, 1985
IBM PC Convertiable, 1986.
Sharp used a cute baby to advertise his PC-4501 in 1987.
The Cambridge Z88 was released in 1988, it had an A-4 paper size.
Compaq SLT / 286, Dutch advertising. 1988 year.
PC Magazine named NEC UltraLite on its cover in November 1988 as a “laptop” to distinguish notebooks A-4 in size from the bulky laptops of the time.
Apple Macintosh Portable, 1989
Apple PowerBook 100, 1991
Young and happy Steve Wozniak.
In 1992, IBM began to produce a ThinkPad line , which Lenovo continued in 2005.
In 1993, IBM promoted the famous red pimp in advertising.
In 1994, an ad told that writer John Grisham was using a ThinkPad.
Black and white advertising in the newspaper. Discounts!
In 1997, the IBM ThinkPad 600 ad was created by Ralph Stadman. Many people remember him as illustrations for Hunter Thompson’s book Fear and Loathing in Las Vegas.
1998 Digital laptop advertising HiNote VP . "I have less" - "No, I have less" - "Wow, really, and he is so attractive."
If you have somewhere in the bins there is an advertisement for portable computers manufactured from 1980 to 2000, leave links in the comments - I’m happy to write another post or add this one.
It is interesting:
Laptops of the 80s
Interesting features of old laptops part 1
Interesting features of old laptops part 2
Source: https://habr.com/ru/post/191342/
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