ICANN rejects google no dotted idea

ICANN voted against the possibility of creating a domain name without a dot, putting an end to Google’s idea of ​​the http: // search, http: // app, http: // blog and http: // cloud domains, writes The Verge.

Google wanted such domains to redirect users to a certain site through the “new technical standard”, which the company spent several months developing. For example, Google wanted the search engine chosen by the user to open http: // search - be it Google, Bing, Yahoo or any other.
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Similarly, if Google’s idea were implemented, http: // blog would direct the user to the blogging platform he chose, while http: // cloud would do the same for cloud services, and http: // app - for shops of mobile and desktop applications.

In its resolution adopted this week, ICANN stated that the introduction of dot-free domains would present significant security and stability risks. The waiver of dotless domains is unsurprising in principle, given ICANN’s indecisiveness in changing the status quo.

Although the organization is talking about plans to launch almost 2000 new domain names, the process is relatively slow. The most significant changes this year occurred in July, when ICANN launched four top-level domains: .شبكة (“Arabic” web),. 游戏 (“Chinese” game),. online and . site.

Meanwhile, Google has also applied for .search, .app, .blog, .cloud, and .map, Amazon has applied for .book and .amazon, but ICANN has not yet considered requests for these domains.