The tale of how I would promote a website or not so scary SEO as it is painted
First the subject area
Initially, the idea was to write a very detailed manual, but then decided to dwell on strategies.
Keys / Requests
These are phrases that are typed in the search to achieve a result (answer to a question, purchase, obtain information ...)
By frequency
LF - low-frequency (the value is calculated logarithmically relative to the largest number of queries on the RF query from the category), for simplicity, let there be anything that is below 300 queries (although in each group it is different).
MF - mid-frequency (the value is calculated logarithm relative to the largest number of queries on the RF query from the category), for simplicity, let it be everything above 300 and below 2000 queries (although in each group differently).
HF - the maximum value of the number of searches for a simple query, for example, "Lamp".
By competition
NK - low competitive inquiries for which there is a chance to move to the top (few exact entries of the search phrase, few main pages, low number of results in the search results)
SC - medium competitive inquiries, for which there is a chance to move to the top, but there is also competition (the entire top is occupied either by main or exact entries, but the indicators of the reference mass of competitors are low)
VC - highly competitive requests that need to get out of their way to advance (and the top is all busy, and the reference mass is terrifying) with average budgets of the VC top is unattainable, but you can work for a long time to drastically change the issue (purchase of satellites, reference mass, competent internally CEO).
Semantic core
It assumes that every page of the site will be optimized. This means that the page will of course provide an answer to the user's request, but at the same time it should contain material that includes these answers. That is, signs on which the PS will be able to issue exactly this page to this request ...
For now, these are user requests themselves - they are the “KEYS”
Key phrases are selected for each page individually.
General queries are taken for the main page (describing the general category and highlighting the general theme of the site).
For a category page , requests of a more narrow category are selected, highlighting a separate category in the overall site.
For the product / service page, the most specific requests are taken, reflecting its essence and allowing to identify it as accurately as possible.
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0 Strategy: Carefree fare
Low cost, as the traffic is stupidly bought from PS. There are no other options.
1 Strategy: For Free
Low competitive traffic - is occupied by a niche where there is demand, but there are no competitors - the classic “who first got up - that and sneakers”.
The scheme is painfully simple - we are looking for vacant niches, we select NC requests, we write material (we give useful to the user's request) - we get into the TOP, to enhance the effect, we can buy a couple of links.
2 Strategy: At the very least
It is used when there is competition, but it is surmountable by an achievable set of tools.
It consists in the consistent development of the site in this direction:
- Well-designed structure of the site itself (architecture of building a catalog of pages)
- Competent re-linking of pages among themselves, in order to single out the most significant (key).
- Comfortable appearance and navigation
- Technical implementation of all PS requirements (robots.txt sitemap files and other buns)
- Drawing up SJ for each page, taking into account the weight transfer to the main pages and category pages.
- Sequential reference promotion. (to buy links not all at once, but gradually, and not only on the main page, but on various pages with thematic or general anchors, from indexed pages with competent near-link text.
When an effective link mass is reached and the site’s favorable internal state is reached, the top will be reached.
3 Strategy: On the break!
An extreme measure for cases where competition in a niche is very high.
A separate story, suggesting 2 strategy at a qualitatively new level. As each trifle and huge authority of a resource is important, its real utility for users. So this is a huge reference mass, satellite sites, the social component, etc. While this is aerobatics, possible with solid budgets.
How would I move the site and read the Budget?
We take the website http: //kakoy-to.sayt/ and we understand that in spite of the one-year-old visitor he does not have, there are nothing at all in the Yandex index, in Google - so generally 1 page ... It works only in SPB, it means Target region - SPB (all statistics are taken for this region)
A cursory examination shows the following:
http://pr-cy.ru/a/kaky-to.say
(here we turn on the imagination and think over the results ourselves, if you don’t want to mess with your imagination, then we substitute your website or the address of your favorite blog)
We take an approximate list of requests:
- LED lamp
- Office led lamp
- LED light
- LED panel
- LED Spotlight
- LED spotlight
- Luminaires ONE
- Lamp PROGRESS
- Industrial LED Light
- LED lamp for clean rooms
- E27 LED Bulb
- LED linear lamp
- LED lighting for shops
- Medical LED Lamp
- LED analog 4 on 18
- LED high bay
We look at their request rates:
| request | CHST [WS] | Chst "" [WS] | Chst "!" [WS] |
| lamps one | 80440 | 2 | 2 |
| LED lamp | 9480 | 1487 | 236 |
| LED Spotlight | 1484 | 420 | 220 |
| led lamp | 1183 | 70 | 18 |
| LED panel | 508 | 116 | 50 |
| industrial led lamp | 191 | 124 | eight |
| office led lamp | 185 | 56 | 6 |
| led spotlight | 170 | 15 | 7 |
| e27 LED lamp | 137 | 21 | 9 |
| LED linear lamp | 73 | 34 | 17 |
| LED lighting for stores | 67 | 3 | 0 |
| medical led lamp | eight | one | one |
| clean room led light | five | 0 | 0 |
| progress lamp | 3 | 0 | 0 |
| LED analog 4 on 18 | 0 | 0 | 0 |
| led high bay | 0 | 0 | 0 |
We see that there are absolutely “non-shooting” requests, and “dummy requests” (which have a high base frequency, but what is specifically recruited in the search is not clear - DARK HORSE).
For dark horses, I would not take the promotion at all, but if there is nothing more, you will have to take it. As they say on bezrybe and cancer - fish.
Let's see what's up with the positions of the site itself in different PS?
| Phrase | Competition in PS Yandex [KEI] | Number of main pages in PS Yandex [KEI] | Number of entries in the header in PS Yandex [KEI] | The position of our site in PS Yandex | Number of entries in the header in the Google PS [KEI] | Number of main pages in Google [KEI] PS | Position of our site in the Google PS |
| lamps one | 272,000 | one | eight | no in top 20 | 9 | one | no in top 20 |
| LED lamp | 9000000 | eight | sixteen | no in top 20 | 9 | 3 | no in top 20 |
| LED Spotlight | 2,000,000 | 0 | 20 | no in top 20 | ten | 0 | no in top 20 |
| led lamp | 5,000,000 | 7 | 12 | no in top 20 | 0 | four | no in top 20 |
| LED panel | 3,000,000 | 3 | sixteen | no in top 20 | 9 | one | no in top 20 |
| industrial led lamp | 3,000,000 | four | sixteen | no in top 20 | ten | 0 | no in top 20 |
| office led lamp | 2,000,000 | one | sixteen | no in top 20 | 9 | one | no in top 20 |
| led spotlight | 2,000,000 | 0 | 13 | no in top 20 | 3 | 0 | no in top 20 |
| e27 LED lamp | 1,000,000 | 2 | 9 | no in top 20 | ten | one | no in top 20 |
| LED linear lamp | 1,000,000 | 0 | 15 | no in top 20 | eight | 0 | no in top 20 |
| LED lighting for stores | 5,000,000 | eleven | one | no in top 20 | one | four | no in top 20 |
| medical led lamp | 840000 | 3 | 3 | no in top 20 | five | 0 | no in top 20 |
| clean room led light | 414,000 | 2 | 0 | no in top 20 | 2 | 0 | no in top 20 |
| progress lamp | 923,000 | 2 | 6 | no in top 20 | 7 | 0 | no in top 20 |
| LED analog 4 on 18 | 900000 | 0 | 0 | no in top 20 | 0 | 0 | no in top 20 |
| led high bay | 167,000 | one | eleven | no in top 20 | one | 2 | no in top 20 |
So there is something to work on: there is no website in the issue, competition is somewhere medium, somewhere is weak.
Under the weak - 1 strategy , under the average - 2 strategy .
Now to distribute the keys on the pages:
If you use the search engine PS on the site, then the first page is the most relevant page in the opinion of the PS itself. Thus, you can get the following pages for placing keys:
| Phrase | criterion | page for example although the same key can be taken for similar categories |
| lamps one | shared key | the main |
| LED lamp | for category | http: //kakoy-to.sayt / catalog / industrial / high_bay / |
| LED Spotlight | for category | http: //kakoy-to.sayt / catalog / industrial / flood_prom / |
| led lamp | shared key | the main |
| LED panel | for category | http: //kakoy-to.sayt / catalog / office / downlight / |
| industrial led lamp | for category | http: //kakoy-to.sayt / catalog / industrial / high_bay / |
| office led lamp | for category | http: //kakoy-to.sayt / catalog / office / suspendingceilings / |
| led spotlight | for category | http: //kakoy-to.sayt / catalog / architecture / flood / |
| e27 LED lamp | product | http: //kakoy-to.sayt / catalog / home / lamps / item-80 / |
| LED linear lamp | product | http: //kakoy-to.sayt / catalog / office / surfacemountoffice / item-71 / |
| LED lighting for stores | product | http: //kakoy-to.sayt / catalog / architecture / lineflood / item-105 / |
| medical led lamp | product | http: //kakoy-to.sayt / catalog / office / suspendingceilings / item-78 / |
| clean room led light | product | http: //kakoy-to.sayt / catalog / office / suspendingceilings / item-72 / |
| progress lamp | product | http: //kakoy-to.sayt / catalog / office / suspendingceilings / item-72 / |
| LED analog 4 on 18 | product | http: //kakoy-to.sayt / catalog / office / suspendingceilings / item-102 / |
| led high bay | product | http: //kakoy-to.sayt / catalog / industrial / high_bay / item-91 / |
Due to the small amount of materials in the index, the output shows not entirely relevant pages, therefore we include the manual option (by the way, there are very few pages in the index due to the fact that the page navigation within the site is not organized, it is also common) “linking”:
| Phrase | criterion | page for example although the same key can be taken for similar categories |
| lamps one | shared key | the main |
| LED lamp | for category | http: //kakoy-to.sayt / catalog / industrial / high_bay / |
| LED Spotlight | for category | http: //kakoy-to.sayt / catalog / industrial / flood_prom / |
| led lamp | shared key | the main |
| LED panel | for category | http: //kakoy-to.sayt / catalog / office / downlight / |
| industrial led lamp | for category | http: //kakoy-to.sayt / catalog / industrial / high_bay / |
| office led lamp | for category | http: //kakoy-to.sayt / catalog / office / suspendingceilings / |
| led spotlight | for category | http: //kakoy-to.sayt / catalog / architecture / flood / |
| e27 LED lamp | product | http: //kakoy-to.sayt / catalog / home / lamps / item-80 / |
| LED linear lamp | product | http: //kakoy-to.sayt / catalog / office / surfacemountoffice / item-71 / |
| LED lighting for stores | product | http: //kakoy-to.sayt / catalog / architecture / lineflood / item-105 / |
| medical led lamp | product | http: //kakoy-to.sayt / catalog / office / suspendingceilings / item-78 / |
| clean room led light | product | http: //kakoy-to.sayt / catalog / office / suspendingceilings / item-72 / |
| progress lamp | product | http: //kakoy-to.sayt / catalog / office / suspendingceilings / item-72 / |
| LED analog 4 on 18 | product | http: //kakoy-to.sayt / catalog / office / suspendingceilings / item-102 / |
| led high bay | product | http: //kakoy-to.sayt / catalog / industrial / high_bay / item-91 / |
It remains to calculate the budget
(taking into account the fact that all sections, categories, materials already have intelligible text accompaniment, prescribed tags, and entered keys).
For fast promotion, there are special services that have already counted everything, it remains to look at your resource, select requests for promotion and pay for the purchase of links - simply and efficiently, but EXPENSIVE.
You can manually purchase and painstakingly choosing donors, or even get links for free, but it is a long, painstaking work, but the most effective, since all the most suitable will be allocated. In addition, you need to know from your experience the number of links required to achieve the TOP result in this context.
And the analysis of the first two services of Webeffector and Direct from Yandex showed the following fast numbers:
| Phrase | Budget [WE] | Budget [YD] | Min budget | Avg. budget | Max. budget |
| lamps one | 50 | 6903 | 50 | 50 | 6903 |
| LED lamp | 11,000 | 12622 | 11,000 | 11,000 | 12622 |
| LED Spotlight | 2200 | 1565 | 1565 | 2200 | 2200 |
| led lamp | 2300 | 626 | 626 | 2300 | 2300 |
| LED panel | 850 | 770 | 770 | 850 | 850 |
| industrial led lamp | 450 | 468 | 450 | 450 | 468 |
| office led lamp | 350 | 554 | 350 | 350 | 554 |
| led spotlight | 550 | 94 | 94 | 550 | 550 |
| e27 LED lamp | 200 | 48 | 48 | 200 | 200 |
| LED linear lamp | 80 | 150 | 80 | 80 | 150 |
| LED lamp for shops | 50 | 78 | 50 | 50 | 78 |
| medical led lamp | 50 | 0 | 0 | 50 | 50 |
| clean room led light | 50 | 0 | 0 | 50 | 50 |
| progress lamp | 50 | 0 | 0 | 50 | 50 |
| LED analog 4 on 18 | 50 | 0 | 0 | 50 | 50 |
| led high bay | 50 | 0 | 0 | 50 | 50 |
We replenish the account and we are in Pop Pop!
Well, or go to the stock exchange for the purchase of eternal links (gogetlinks, miralinks and analogues) or for a time (sape and analogues, which now has sanctions from the PS).
Note:
I do not recommend using the quick path with the purchase of traffic and links through automatic exchanges!
Initially, the item with calculations is used to demonstrate a possible budget.
Proper promotion is the natural filling of useful material and the search (obtaining) of natural links.
The budget is needed only for seed.
In real life, I practically (yes, never mind a bit - never!) Do not use automatic promotion services.
They only allow you to assess the scale of the event ...
List of used services and programs
Initially I did not want to give references in the article, so that there was no thought about advertising.
The main brain of all operations: Key Collector , can do a lot, for all SEOs - just manna from heaven, it's a pity there is no “Do everything for me” button ...
Services:
pr-cy.ru - see available information on the domain
www.cy-pr.com - similar to the previous one
webeffector.ru - in fact, the service is paid, but in combination with the Key collector ... In addition, you can use other analogues, thank God for those who offer to automatically promote the site a lot.
gogetlinks.net is a service for purchasing links (analogs are also dark).
www.miralinks.ru is a service for purchasing links with writing materials on the topic (there are also analogues).
I do not pretend to uniqueness with a set of services, since everyone can have their own preferences.
Source: https://habr.com/ru/post/189932/
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