Usability Bulletin. Issue number 14

Interview by Aaron Marcus | ABC analysis of custom tasks in web design | “Introduction to usability”, January 25 in Moscow | “Invisible Banners”, or why users do not look at banners: known facts and new research | Direct marketing and usability research: how much in common! | Introduction to Automation

Interview of Aaron Marcus, President of AM + A, for the edu training center) itonline
We bring to your attention the interview given by Aaron Marcus , President of Aaron Marcus and Associates, Inc. (AM + A), employee of the edu training center ) itonline.

K. Gaddy, A.Markus. ABC of the analysis of user tasks in web design
Analysis of user tasks is one of the most popular methodologies used by professionals when designing user interfaces. However, based on our personal experience, we can say that very often the analysis of tasks is not performed, is not fully documented, or is performed, but is not used in design.
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"Introduction to usability", January 25 in Moscow
The edu) ITONLINE Training Center within the framework of the Usability Engineering education program invites you to take part in the Introduction to Usability seminar, which will be held on January 25 in Moscow.

Jacob Nielsen. "Invisible Banners", or why users do not look at banners: known facts and new research
Users rarely pay attention to advertisements that are shown on websites. One of the four design techniques that attract the views of site visitors to advertising is not entirely honest and ethical towards users, and therefore it significantly reduces the value of advertising and, therefore, the profit of advertising agencies.

John S. Rhodes. “Direct marketing and usability research: how much is in common!”
I have read a lot of marketing books in my life. I have a whole library at home dedicated to this topic. Everything in the house is literally packed with marketing books. You may ask: why does a person who is interested in the problems of usability and research in the field of user interaction with information systems collect marketing books? The answer is simple: direct marketing .

Anatoly Kostin. Introduction to Automation
On the New Year's Day, three articles on the psychological problems of automation were consistently posted on the UsabilityLab blog . The first was my article in the November 2007 issue of the Harvard Business Review Russia “ This unpredictable automation ”. In this short article in a popular form based on the business audience (i.e., with certain simplifications and with editorial editing), an attempt was made to explain the main essence of the problems of human interaction with automation, which, in a nutshell, is the potentially unpredictable result of its operation. and the classic engineering and psychological situation about the feasibility of semi-automatic control compared to automatic.