Apple for Dummies

Then they asked me in the comments why there was such hysteria around Apple. Murtazins and Exlers also ask this question and come to the conclusion that the herd instinct is to blame for everything. This is partly true, but the phenomenon of Apple does not explain (but it helps the author and his supporters to rise above the crowd).

And in fact, the company simply skillfully exploits all that human that is not alien to us. In order to understand their success, one should not go into the characteristics of their products, one should not consider their innovations. Better talk for an hour with people who read glossy magazines and follow fashion. This is their world, their psychology, which we, the geeks, do not understand.

I am reading an amusing collection here - a dozen of the most famous psychological experiments . One of them observes how the brain adapts to avoid cognitive dissonance. In particular, by purchasing an expensive and inaccessible thing, we begin to consider it steeper to justify the acquisition. In the other, a halo effect is explored: nice people seem smarter, kinder to us. Well, a beautiful technique is more powerful :)
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In a word, it is strange to be surprised at such popularity of epl. They were the first to make show business out of boring and boring IT. Their strength is not that they have a lot of innovations, but that they can present them to people, explain how this thing helps in solving their problems, and provide them with a work scenario (after all, users themselves most often do not know how best to organize photos. Do not think. Do according to our script).

Do not scold Apple. Need to learn from Apple. Draw conclusions. Explore people and this is the most striking example of a funky business today. And if you want to quarrel, remember: modulo you are no different from the fans.