1. The reason Apple’s current booming success is the Internet. Thanks to him, the company can increase market share while remaining a subject in itself.
2. The main advantage is trouble-free work. It is implemented at the price of closed standards and strict quality control.
3. After reaching a certain level (there is not much left), for further development and popularization, Apple will have to change the principles or remain a marginal company.
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4. The discovery of architectures, entailing the appearance of iron from third companies and an increase in the number of software from third-party developers, will seriously reduce stability and increase the number of problems. This will deprive the company of one of the main advantages.
5. Incendiary marketing can not burn forever. In the near future we will see Apple’s high-profile product marketing failures.
6. The widespread promotion of uniqueness is a big risk (a forced risk is indisputable). This will accelerate the emergence of new heroes.
7. Apple on the sly realizes the undeservedly forgotten slogan of SUN: “Network is a computer”. The time has come.
8. However, further work of the entire market on this concept will greatly lower the entry threshold. In this direction works, for example, Google with Android. The role of hardware and software, which Apple can do so well, will decrease.
What happens in the end time will tell.
A source