Prototypes of Apple devices 30 years ago
In 1982, Apple was only six years old, and 28-year-old Steve Jobs was a co-founder and president. Even then, the company was striving for the quality design of its products and hired the best design bureaus to develop device concepts. One of these partners was the company Frogdesign. Its founder, the German designer Hartmut Esslinger (Harmut Esslinger), last year presented in his book " Design Forward " prototypes of Apple devices that were not destined to be born.
At that time, Apple was going through hard times, actively fighting for the market with its competitors - IBM, Xerox, Sony, so it was absolutely necessary to make a revolutionary product. Hartmut Esslinger in the 70s worked with Sony, and from the early 80s - with Apple. During the time of cooperation, the company changed its status from a local brand of Silicon Valley to a global corporation. Hartmut Esslinger played a small role in this, offering Steve Jobs the concept of a simple, bright, “Snow White” design. That was how the first Macintosh was created, which reigned in the market from 1984 to 1990, right up to the departure of Steve Jobs from Apple. Following him, Hartmut Esslinger left, breaking his contract and starting to work with NeXT .
Perhaps this concept can be called the very first prototype of the iPhone, albeit with a stretch. It turned out some kind of a mixture of a phone and a tablet, which 30 years ago, of course, could make a lot of noise.
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A project inspired by Smith Richardson for Xerox. The goal was to try to create a single design direction for the entire Apple product line. As a result, the chosen design strategy was called “Snow White”.
This is a concept that represents what a personal computer would look like if it were made by Sony, which at that time was a leader in the field of convenient and concise design.
This concept is an attempt to combine High-tech and the classic, streamlined product design familiar to the American user.
A revolutionary concept for the time, one of the best in the author’s opinion.
At that time, Apple was going through hard times, actively fighting for the market with its competitors - IBM, Xerox, Sony, so it was absolutely necessary to make a revolutionary product. Hartmut Esslinger in the 70s worked with Sony, and from the early 80s - with Apple. During the time of cooperation, the company changed its status from a local brand of Silicon Valley to a global corporation. Hartmut Esslinger played a small role in this, offering Steve Jobs the concept of a simple, bright, “Snow White” design. That was how the first Macintosh was created, which reigned in the market from 1984 to 1990, right up to the departure of Steve Jobs from Apple. Following him, Hartmut Esslinger left, breaking his contract and starting to work with NeXT .
Apple Snow White 3 Macphone 1984
Perhaps this concept can be called the very first prototype of the iPhone, albeit with a stretch. It turned out some kind of a mixture of a phone and a tablet, which 30 years ago, of course, could make a lot of noise.
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Apple Snow White 1 "Tablet Mac", 1982
A project inspired by Smith Richardson for Xerox. The goal was to try to create a single design direction for the entire Apple product line. As a result, the chosen design strategy was called “Snow White”.
Apple Snow White 1 "Sony Style", 1982
This is a concept that represents what a personal computer would look like if it were made by Sony, which at that time was a leader in the field of convenient and concise design.
Apple Snow White 2 "Americana", 1982
This concept is an attempt to combine High-tech and the classic, streamlined product design familiar to the American user.
Apple "Baby Mac", 1985
A revolutionary concept for the time, one of the best in the author’s opinion.
Apple IIC, 1983
Apple Snow White "Macintosh Studies", 1982
Apple Snow White 2 "Macintosh Studies", 1982
Apple Snow White 1 "Lisa Workstation", 1982
Apple Snow White 2 "Macbook", 1982
Apple Snow White 2 '"Flat Screen Workstation", 1982
Source: https://habr.com/ru/post/187680/
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