Microsoft took the carts

January 14, 2008 MediaCart Holdings , Microsoft Corp. and Wakefern Food Corporation told the world about plans to introduce high-tech supermarket trolleys.

Forget about what we are used to "go to the store."

Upon entering the store, the customer registers the card in the MediaCart computer scanner attached to the trolley. The display shows useful information - from advertisements to various special offers based on purchase history and / or saved shopping list, which can be downloaded from your home PC.

And after that - a consumer holiday: a quick search for products on the supermarket shelves (of course, not without RFID ), price comparison, information on recipes and product compositions, calculation of the total value of the basket contents, saving time and money using special electronic coupons, payment for goods . It is expected that all these unique innovations will bind buyers to specific brands of stores that will use the media.
')
The software for the solution is Microsoft Atlas , running on Microsoft Windows CE running Microsoft SQL Server. A supercar is expected to appear in the store chains in the second half of 2008. As usual, the companies solemnly assure not to distribute private information about the preferences of customers to all who do not. As usual, the technology will allow advertisers to collect information about the impact of advertising to make it even more effective.

It should be noted that such devices appeared before, but the initiative quickly faded. Now Microsoft got down to business and, apparently, the world will finally see a working solution.

View NBC report, 2 minutes 47 seconds, YouTube:



A source