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Toshiba retaliatory move: 50% price reduction for HD-DVD

In response, after Time Warner announced that it would release films in HD only on Blu-Ray, Toshiba from the “red camp” reduced the price of HD-DVD players by 50% . The recommended retail price for the HD-A3 player is $ 149.99, the HD-A30 is $ 199.99 and the HD-A35 is $ 299.99. With every purchase of HD-DVD player, 5 HD-DVD discs are offered for free.

At the same time, Amazon.com has set even lower prices - $ 135, $ ​​175 and $ 280, respectively, which may well mean a desire to quickly get rid of the illiquid goods.

Given the general confidence in the market that Sony / Blu-Ray has already won in this “formatted” war, the cautious and indecisive position of other companies from the red camp, rumors in the press that Paramount and DreamWorks can go to the blue side, this step is unlikely that will give.
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pivovarov.ru

Source: https://habr.com/ru/post/18722/


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