About top4top, subjectively.

Over the past two weeks, the new year has managed to please us already with many events in real life as well as the Internet industry. And today I would like to talk about the sensational opening of the “show portal” top4top.ru .

Generally, if we talk about the discovery process itself, then I, as a person closely associated with advertising, want to express a sign of respect and approval to people who planned to go to the masses. This is a presentation to the leading media, and the open provision of the "lowered" amount, and the number of attracted "stars" , and indeed the hype created around top4top. Well done guys, well done .

So, on the 7th of this month, top4top was released , as all the leading online publications actually posted . I, an inquisitive lover of everything new, despite the holiday celebrations in honor of the Nativity of Christ, decided to try out a new project.

But, like most foxes, the site flatly refused to work, even after updating the Flash player. After that, the top4top.ru tab was successfully closed and forgotten for exactly a week.

And recently, while watching TV with a beautiful lady, I saw an advertisement with the notorious Dmitry Dibrov, where he praised his project. The companion’s meticulous gaze, they say “ people advertise their sites on TV, and you are still on the top ten, ” could not leave me inactive.
')
Another attempt to get to top4top via FireFox was unsuccessful, and I opened IE with a creak in my teeth. Updated Flash Player, and here it is top4top in its greatness .

Flash
The entire portal is made on Flash`e (period) No, I have never been an opponent of Flash`a, as such, and Flash-sites in particular, but this is not a promotional site and not a site-game - this is a big portal with an estimated large volume of content.

Design
I was frankly flattered: my first site “on the people” was also in black and red :). The red ball, the creation of which lies on each site about Photoshop, is simply “lovely”. The only thing that “somehow” “pleased” these are quite good icons in the center of the screen, and the fact that almost all of them are copied from Klondowski and freelancers, so it’s so ... just a trifle.

Usability
Well, what about the white text on a pale gray background, a non-standard scroll bar, alien headlines and running eyes when opening the main page, when I was afraid to move the site in order to not wander into the wilds of the site.

Activity and content
There really is activity on top4top, not visibility, but activity. In principle, the content is rather relevant, but one should not forget that this is still just a “post-start” period with a well-designed advertising campaign.

What will happen next - we'll see. But I can say one thing if the site is not "removed" from the flash and does not think about the user - hello-good-bye 15 million dollars (about where at least the fifteenth part of them, I do not even guess :)).

And finally, I give you reviews and opinions on top4top of several more or less significant figures in Runet.

Internet bourgeois :

The portal did not make much of an impression. With such advertising and pathos, I expected something more. Weak design and inconvenient information grid. With all the technological innovations - terrible usability. The positioning of the project is unclear.

In advertising and press releases it serves as a site for intellectuals. In reality - reprints of gloss and yellow press. I did not like the project.

Mafiosi :

I heard it a couple of times, but I don’t even remember the details. I somehow bypass all these tops (especially for the tops). I'm sorry.

Alexander Zhurba:

I went in, looked, closed and never come back.

Via Kroha Life .