The prize for the best online advertising went to the crab
The Interactive Advertising Bureau (IAB) and Adweek magazine announced the winners of the annual MIXX Award, which is awarded in the field of online advertising. The main prize went to Crab-Shchipach, a character from the Honda advertising campaign, reports MediaRevolution .
Agency RPA and Honda were stunned by the fact that the prize went to them. The fact is that the MIXX Award goes to those who raise the level of online advertising to a new height. These can be banners, contextual advertising, mobile marketing or video clips. As part of the independent jury - the most influential and authoritative representatives of the advertising community.
Agency RPA and Honda were stunned by the fact that the prize went to them. The fact is that the MIXX Award goes to those who raise the level of online advertising to a new height. These can be banners, contextual advertising, mobile marketing or video clips. As part of the independent jury - the most influential and authoritative representatives of the advertising community.
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Source: https://habr.com/ru/post/1867/
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