Briefly: deformalize the process of filling in a user profile on a dating site and integrate it into the process of viewing a catalog of profiles.
A few years ago, I tried to register on the supposedly revolutionary dating site EHarmony.com. A huge profile plus a super formula was announced as a site chip. After filling in the questionnaire, you are suggested that potential partners that are supposedly extraordinarily accurate with you. There are about a hundred (or more) questions in the questionnaire.
Website developers approached the issue in the much-loved mode, the Unplugged Brain Mode.
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All questions were presented on the top ten per page (total not less than a dozen pages). The ability to access meat appeared only after successfully completing the whole questionnaire. Even considering that I registered for purely research purposes (evident due to the orientation of the service in the North American market), I could not go beyond the first three or four pages. I think that this barrier was significantly less than a tenth of a percent of potential users.
Yesterday I tried to register again - it seems nothing has changed. Donkeys!
In order to tell the user "away from the service" - it would be enough to write it in large letters right on the main page of the site, you absolutely do not need to program the form for this.
You can solve the whole problem and fantastically lower the entry barrier in the simplest way:
a) the entry form must contain a minimum of fields: login-password, name, boy-girl, age, I am looking for (girl-boy), optionally a city of the country (“can be set later”). Large button "LET ME TO MEAT".
b) immediately after registration, the user is shown top questionnaires in an automatically selected default age range (logical, and not like in Mamba).
c) the most important thing: all the time when working with the site, we show the user in a prominent place the offer to answer the next (randomly selected) questionnaire, and update the list of candidates in accordance with the answer. to force the user to click - we inform “after answering this question we will eliminate 35% of candidates that do not fit you”. If the user has not clicked - on the next page we show him another question, never insisting on anything.
All other consequences of this idea are thought out trivially. One thing is obvious - the existence of an OVIR-style questionnaire on a site oriented to the general public and a disintegrated process of filling it out is nonsense, a silly tradition supported by laziness and stupidity.
PS: We have a whole bunch of vacancies:
undev.ruPPS: The second part:
squadette.habrahabr.ru/blog/33821.html