Infographics: access to a global audience and the value of online languages
Hello!
Our company has been engaged in the localization of software, web services and games for the past 8 years. During this time, we had to answer clients' questions countless times, “which language would you recommend?”. The answer to this question is not at all obvious: in order to understand into which languages it is worth translating your product, it is necessary to estimate not only the number of speakers in one or another language, but also their purchasing power.
Today we want to share infographics, which clearly shows the ratio of users and economic opportunities that become available when translated into a particular language.
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Welcome under cat.
This infographic, created by Common Sense Advisory, allows you to find out which languages are most valuable in the global online space. For example, Chinese gives you the opportunity to connect with 22.7% of network residents, but provides access only to 6.1% of the total Internet purchasing power.
From the information provided, an interesting conclusion suggests itself: with the development of the Internet, companies will need more languages to be heard by a certain percentage of people on the network. In this case, the more e-commerce develops, the fewer languages you need to get the same amount of profit.
About the translator
Translation infographic made in Alconost.
Alconost is engaged in the localization of applications, games and websites in 60 languages. Language translators, linguistic testing, cloud platform with API, continuous localization, 24/7 project managers, any formats of string resources.
We also make advertising and training videos - for websites selling, image, advertising, training, teasers, expliners, trailers for Google Play and the App Store.
Read more: https://alconost.com
Our company has been engaged in the localization of software, web services and games for the past 8 years. During this time, we had to answer clients' questions countless times, “which language would you recommend?”. The answer to this question is not at all obvious: in order to understand into which languages it is worth translating your product, it is necessary to estimate not only the number of speakers in one or another language, but also their purchasing power.
Today we want to share infographics, which clearly shows the ratio of users and economic opportunities that become available when translated into a particular language.
')
Welcome under cat.
This infographic, created by Common Sense Advisory, allows you to find out which languages are most valuable in the global online space. For example, Chinese gives you the opportunity to connect with 22.7% of network residents, but provides access only to 6.1% of the total Internet purchasing power.
From the information provided, an interesting conclusion suggests itself: with the development of the Internet, companies will need more languages to be heard by a certain percentage of people on the network. In this case, the more e-commerce develops, the fewer languages you need to get the same amount of profit.
About the translator
Translation infographic made in Alconost.
Alconost is engaged in the localization of applications, games and websites in 60 languages. Language translators, linguistic testing, cloud platform with API, continuous localization, 24/7 project managers, any formats of string resources.
We also make advertising and training videos - for websites selling, image, advertising, training, teasers, expliners, trailers for Google Play and the App Store.
Read more: https://alconost.com
Source: https://habr.com/ru/post/186184/
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