Technology companies recognize sarcasm

The French company Spotter has developed a tool that, according to them, is able to identify sarcasm in comments on the Internet.

The created software platform scans social media and other Internet sources to create reports on the reputation of its customers - among which are the European Commission, Air France and other large customers. Like most of this software, the application is engaged in the analysis of semantics, linguistics and heuristics. However, like any other system with machine data analysis, their tool often has problems with such subtle parts of human speech as sarcasm and irony - and, it seems, just Spotter managed to overcome this problem - let their leaders admit that the result so far is far from ideal, and it’s still too early to fully trust the car. The percentage of recognition reaches 80%, and, according to the authors, a few years ago even a similar result was unthinkable - then sarcasm was identified in 50% of cases. The authors say that the algorithm works with 29 languages ​​(including Russian and Chinese), and most often they have to deal with the recognition of messages about poor service levels.

By the way, as Slashdot reports , not only Spotter deals with this problem: IBM, Salesforce and several other large IT companies are also actively working on analytical software that can recognize comments from users who like this allegorical nature.

Purely theoretically, such systems are created only for the purpose of assessing the reputation of companies and finding out which products feel good in the market, and not on paper. But this is only theoretically ...
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Sources: bbc.co.uk , Slashdot