New type of audio advertising - broadcasting sound directly to the head
The dream of advertisers and marketers is gradually becoming a reality: the German media company Sky Deutschland has developed an electronic device that allows you to transmit an audio signal straight to the inner ear of a person’s head without having to wear something like headphones or similar gadgets.
Technically, the idea is based on the idea of bone conduction (bone conduction) - a similar approach is used in glasses Google Glass. The application of the technology, as conceived by its authors, looks like this: a special transmitter is installed on the glass of a subway car and begins to generate high-frequency vibrations that are not audible in the usual way. When a passenger of a carriage leans against the glass, its vibrations are transmitted through the bones of the skull to the inner ear, the vibrations of which in turn are interpreted by the brain as sound.
- This is how the technology is described by its authors.
The final decision at the moment regarding the launch of the advertising campaign has not been made, but if that happens, passengers will hear the call to download a mobile application to their phone.
You can watch a video presentation of the new approach to advertising on the video below:
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[ Source ]
Technically, the idea is based on the idea of bone conduction (bone conduction) - a similar approach is used in glasses Google Glass. The application of the technology, as conceived by its authors, looks like this: a special transmitter is installed on the glass of a subway car and begins to generate high-frequency vibrations that are not audible in the usual way. When a passenger of a carriage leans against the glass, its vibrations are transmitted through the bones of the skull to the inner ear, the vibrations of which in turn are interpreted by the brain as sound.
Tired passengers often lean their heads against the glass. Suddenly, a voice in their head will speak to them, and no one will be able to hear it anymore ... Some people do not like advertising at all, but this is really a new technology that can be used not only for advertising purposes, but also for broadcasting music, transport schedules, weather forecasts and other things.
- This is how the technology is described by its authors.
Hidden text
Tired commuters often rest their heads against windows. Suddenly a voice inside No one else can hear this message ... But this is really a new technology. It would not be used.
Tired commuters often rest their heads against windows. Suddenly a voice inside No one else can hear this message ... But this is really a new technology. It would not be used.
The final decision at the moment regarding the launch of the advertising campaign has not been made, but if that happens, passengers will hear the call to download a mobile application to their phone.
You can watch a video presentation of the new approach to advertising on the video below:
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[ Source ]
Source: https://habr.com/ru/post/185620/
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