Rating of Russian digital agencies in social media
The project, in which I also take part, decided to conduct a little research on how effectively the TOP-50 digital agencies of Russia maintain their own social media pages. It turned out quite an interesting picture.
So that everything is transparent, I will immediately tell you how the calculation was carried out. Companies from the TAGLINE rating were taken and all likes, comments, reposts and retweets of agencies from January 1, 2013 to July 1, 2013 were automatically collected. After that, the obtained values were multiplied by “value” coefficients, summed up and divided by the number of subscribers.
What is the value coefficients. This is how much the post seemed interesting to the viewer. For simplicity, we did this: like = 1, comment = 2, repost = 3. Let's just say, even if all coefficients are made equal, the picture of the world will not change much.
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AGIMA Digital Agencies and ITECH are breaking through Twitter. For six months they had 6978 and 1087 retweets, respectively. We do not know what this is connected with, but the Twitter activity of AGIMA is an order of magnitude higher than the activity of all other companies in our rating.
Why are the leaders in the tail? It seems to me because they are really bad at their pages. They have incomprehensible big numbers on the number of participants in groups, but the level of their involvement is almost zero. Conclusion: either the groups are screwed up, or the agencies themselves submit such boring content.
A complete list of all 50 agencies can be found here .
PS I am writing on behalf of the CEO of the Balalaika project, Alexander Golovin (agolovin@balalikea.ru). I would be grateful for an invite, a good person.
So that everything is transparent, I will immediately tell you how the calculation was carried out. Companies from the TAGLINE rating were taken and all likes, comments, reposts and retweets of agencies from January 1, 2013 to July 1, 2013 were automatically collected. After that, the obtained values were multiplied by “value” coefficients, summed up and divided by the number of subscribers.
What is the value coefficients. This is how much the post seemed interesting to the viewer. For simplicity, we did this: like = 1, comment = 2, repost = 3. Let's just say, even if all coefficients are made equal, the picture of the world will not change much.
')
AGIMA Digital Agencies and ITECH are breaking through Twitter. For six months they had 6978 and 1087 retweets, respectively. We do not know what this is connected with, but the Twitter activity of AGIMA is an order of magnitude higher than the activity of all other companies in our rating.
Why are the leaders in the tail? It seems to me because they are really bad at their pages. They have incomprehensible big numbers on the number of participants in groups, but the level of their involvement is almost zero. Conclusion: either the groups are screwed up, or the agencies themselves submit such boring content.
A complete list of all 50 agencies can be found here .
PS I am writing on behalf of the CEO of the Balalaika project, Alexander Golovin (agolovin@balalikea.ru). I would be grateful for an invite, a good person.
Source: https://habr.com/ru/post/185608/
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