Jawbone headset: $ 44 million for silence

One day, American Matt Marshall, a VentureBeat columnist, was driving the San Francisco subway. And at that moment, when his train rumbled along one of the subway tunnels, his brother called him. But the conversation did not really work out: the strong sound of the wheels, the gnashing of cars and the loud announcements of the announcer drowned out Matt's speech. But he didn’t think to despair - this situation was a great opportunity to experience the new Jawbone bluetooth headset that he had just bought for $ 119 the other day.

After calling back his brother using this device, he asked: “Is that better?”. “Yes,” he answered in amazement. “Do you hear any extraneous noises against the background of my voice?” Matt specified. “No, I don’t hear anything like that,” answered the brother, and they talked the rest of the way without any difficulty.

Jawbone is a fairly popular headset in the West today, which is known for its noise-canceling abilities. The company Aliph , which developed the device, in its time commissioned by the US Department of Defense was engaged in creating an intercom that would provide high quality voice transmission in combat conditions, that is, so that the voice could be heard well among the noise of explosions, the wounded and others screams. The fate of this development is unknown, but now, apparently, the company uses the accumulated technology in Jawbone.


It seems that sales are going well, otherwise Sequoia Capital , the largest venture capital fund of Silicon Valley, would not have recently invested $ 30 million in the project. This is the second round of investment in Jawbone, and now, taking into account the first round, the total amount of funding was 44 million. Aliph now has obviously good days - the most reputable venture capitalists are not only investing in it, its product has received a lot of positive feedback from the happy owners of the device.
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The only question that remains is what will Aliph spend the money on? The options here can be many. Matt Marshall offers, for example, to master the production of multi-colored models (in addition to silver, black and red, available at the moment). How do you like a pink headset - for Valentine's Day?

By the way, Jawbone can be bought in Russia for the price of 4,350 r.

via Techhh