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Extreme Optimization

The Google Operating System News Blog describes an interesting optimization for a search engine on January 1, 2008. As you know, it was on this day that the TCP / IP protocol family turned 25 years old, because of which millions of people all over the planet open up champagne, sit at the table and watching performances of pop stars on the first TV channel.

No wonder that it was because of this that the main page of the search engine featured a picture with an Ethernet cable leading to the search query ' january 1 tcp / ip '. For some time now, however, to raise the "freshness" of its index, the company artificially spins up fresh blog entries. This was used by people who registered the blog january-1-tcp-ip.blogspot.com. Having advertised this blog with one entry through Digg , and having placed much-needed ad units, the authors of the project probably acquired traffic of several million unique visitors at the expense of Google itself.

After the secret was revealed, many people joined the process.

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Source: https://habr.com/ru/post/18395/


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