It would seem that gray peppers make comfortable things ...
But the problems of usability are present on the
site of the monsters of the market of computer components:

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How many usability blunders do you see? I quickly counted 3.
First mistake:Interface elements are non-standard. Namely, the "zoom in" and "print" buttons. They are not perceived by the user as buttons, because the user has been getting used to standard buttons for years.
In principle, the buttons have a sufficient number of types, but the main thing that gives the perception of the button is the volume. On the ASUS website, the volume buttons do not smell, as a result of which, when you are browsing, these “buttons” are not perceived by the user as buttons.
The second error:The button "increase" for some reason is located under the text block and not under the photo. That generally reduces the relationship of the photo and the "zoom in" button to nothing.
Third mistake:The picture is simply not clickable :-(
Perhaps, it should also be noted that a person perceives images much better and faster than text. There is a spectacular solution for this example - Place a small icon with a magnifying glass under the photo (clickable) and the "enlarge" link.
For example: