Free course of 11 lectures on marketing, sales and customer service in a web-studio / agency

Hello! During the last five years, I (Andrei Terekhov) periodically wrote on Habré (and in general blogs, and more recently in the blog of the Ruward project) various materials about marketing, sales and customer service in web studios and agencies. As a rule, these articles received a positive response from users. We decided to go further and made up the most comprehensive course I’ve ever read (including offline) on this subject.

We recorded over 8 hours of video, divided into 11 lectures, prepared presentations, cases, materials on the topic, a bunch of different examples, samples and templates that can be useful in the life of a web studio. It all turned into a big special project, which we announce today - www.megaplan.ru/digital .

So, what topics were included in our course from 11 lectures (at the same time I will give links to my materials with habr on the same topics where they are):

1. The structure of the online agency. Principles of project management. Triangle sales-pm-account. (based on http://habrahabr.ru/post/66033/ )
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2. Pricing in web studios. Formation of the estimated budget. Justify the price. Types of dumping and ways to deal with it. (based on http://habrahabr.ru/company/ruward/blog/169559/ )
   
   
3. Functions of the marketing service, the main channels to attract customers. Work in different segments of Central Asia.
   
   
4. Positioning - looking for key points. Own studio / agency site - typical errors. (based on http://habrahabr.ru/post/121053/ )
   
   
5. Attraction - look for key points of the concentration of CA (b2b-hodovka).
   
   
6. Organization of an effective sales service. Employee Motivation, KPI.
   
   
7. The sale itself: we participate in a tender, prepare a commercial proposal, present it, summarize it. (based on http://habrahabr.ru/post/112549/ )
   
   
8. Contract and thin places, payment formats, project documentation. (based on http://habrahabr.ru/post/162299/ )
   
   
9. The organization of cold sales in the high price segment. (based on http://habrahabr.ru/post/84290/ )
   
   
10. Work with customer base, segmentation, customer service. (based on http://habrahabr.ru/company/ruward/blog/168647/ )
    
    
11. The subtleties of working with a competent customer. (based on http://habrahabr.ru/company/ruward/blog/170805/ )
    
    

Participation and access to all the content we have developed is free. The only “marketing price” is passing registration in Megaplan (thanks to which we were able to bring it all together, record and edit a video, arrange everything into a single course of lectures). However, the use of Megaplan is also free for the first trial month, and then no one forces him to buy, unless, of course, you yourself want to.

You can ask questions on lecture topics here (as well as criticize, praise or give links to other useful materials on the topic), or in a special group on FB . Registration and details about the special project - here: www.megaplan.ru/digital .