Internet providers - new behavioral ad networks?
Apparently, Internet providers will soon use their users' Internet activity statistics for behavioral advertising targeting.
As Zachary Rodgers writes in his article (review of the same material in English here - mashable.com/2008/01/03/isps-behavioral-advertising ), some Internet providers began to install special equipment to collect information about the activity of their users in Internet, for its subsequent use in advertising.
Now there are disputes about how this whole undertaking gets on with the principles of maintaining confidential information about users and how viable such a model is.
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Opinions diverge.
As AOL's executive vice president, Dave Morgan, the largest Internet service provider in the United States, said: " Despite all the assurances, there is a risk that providers, even unwittingly, will be forced to store certain pieces of private information about their users ." AOL decided not to join yet and to begin to see what all this will lead to.
In any case, as stated in the article, the response of users will be a determining factor in the development of technology. The opportunities for providers are really great, but if users reject an idea, then it is quite possible that the idea will fail.
It would be interesting to find out whether Russian providers are doing something like this?
By the way, a poll is conducted on Mashable.com on the topic “How do you feel about such an initiative of Internet providers?” And more than half have already expressed their opinion that all this is a serious invasion of users' privacy.
As Zachary Rodgers writes in his article (review of the same material in English here - mashable.com/2008/01/03/isps-behavioral-advertising ), some Internet providers began to install special equipment to collect information about the activity of their users in Internet, for its subsequent use in advertising.
Now there are disputes about how this whole undertaking gets on with the principles of maintaining confidential information about users and how viable such a model is.
')
Opinions diverge.
As AOL's executive vice president, Dave Morgan, the largest Internet service provider in the United States, said: " Despite all the assurances, there is a risk that providers, even unwittingly, will be forced to store certain pieces of private information about their users ." AOL decided not to join yet and to begin to see what all this will lead to.
In any case, as stated in the article, the response of users will be a determining factor in the development of technology. The opportunities for providers are really great, but if users reject an idea, then it is quite possible that the idea will fail.
It would be interesting to find out whether Russian providers are doing something like this?
By the way, a poll is conducted on Mashable.com on the topic “How do you feel about such an initiative of Internet providers?” And more than half have already expressed their opinion that all this is a serious invasion of users' privacy.
Source: https://habr.com/ru/post/18317/
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