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Google has added the relevant images to the Adwords ad on the search results page.



Google Corporation is constantly adding new features to existing services, and of course, the developers focused their attention on the company's core products. For example, contextual advertising service. Now Google has added relevant images to search results. For example, if a user searches for hotels in a particular city, then, besides the results of search results and text advertising, additional images will be shown as part of ad units.

How it all looks is clear from the announcement image, and, probably, such advertising will attract the attention of more users. The main task in the development of a new function, according to Google, was the intention to make such an advertisement as relevant as possible to a search query.
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As before, the materials offered by advertisers for their campaigns will be evaluated. Of course, if the assessor decides that the picture does not comply with Google’s rules, then it will not be allowed to be shown.

Currently, the new feature works around the world, but so far only for English-speaking users. By the way, if the representatives of Khabrasoobshchestvo are those who run their ads in Adwords, there is an opportunity to join the current program for testing advertising images. You just need to register here .

Via adwords

Source: https://habr.com/ru/post/182376/


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