Mobile browser game developer Playtox attracts $ 3 million from Runa Capital
Investment will accelerate the international expansion of free (to-play) massively multiplayer online games (MMO) for mobile phone browsers and the development of upcoming new products adapted for HTML5.
Palo Alto, pieces California, USA, and Novosibirsk, Russia - June 4, 2013 - Playtox, a leading developer of free mobile browser games, announced today that it has closed a deal to raise funding in the amount of $ 3 million from the venture fund Runa Capital. The funds raised will be used to distribute Playtox mobile browser-based MMO games worldwide, including the US and emerging markets, as well as the development of HTML5 technology in the company's current product line.
For over 2 years, Playtox has been successfully developing massively multiplayer online games for mobile phones that run on all phone models and operating systems. All games are free and work in the Internet browser of a mobile phone. The product line has 10 MMO games.
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The company's games are among the top ten in generating mobile traffic on Nokia phones in Russia (they have more than 2.2 million installations in the Nokia Store with a zero marketing budget) and confidently occupy good positions in mobile social networks (more than 2 million players from Odnoklasniki mobile). The Playtox publishing network - vmmo.ru - has more than 100 media portals, where you can find Playtox online games, including portals of MTS operators in Russia and Life;) in Ukraine, where the company is the exclusive supplier.
The mobile gaming market is growing at a fast pace — over 500 million mobile gamers spend over $ 9 billion on games every year. Playtox plans to launch its activities on the international market, which will allow gamers around the world to play from any mobile device, including smartphones and the most common mobile phones. This new trend in the field of electronic games can be integrated into social networking platforms or any mobile-media platform, which will increase the level of interactivity on a global scale.
The presence of investments, more than 25 million registered users, about 1 million active players per month, absolute openness for any markets / platforms / phones, a well-developed Playtox publishing model in new geographic regions - create all the prerequisites for Playtox to become the global mobile market leader. Browser massively multiplayer online games.
A recently announced partnership with Opera Software turns Playtox into a preferred partner in the mobile browser games market in Russia and the CIS. A contract with Worldpay - the world's leading billing operator - opens direct access to all world markets for convenient and effective billing transactions.
In addition, Playtox has confidently high profit margins, has a high revenue growth potential, because the company is not bound by any obligations to the app store, which limits its ability to enter new partnerships and dynamic growth.
“Runa Capital is investing in the fastest growing segments of the technology sector, Playtox, developing in one of these segments, has a high growth potential and is able to become a world leader in the segment of browser games,” said Sergey Belousov, Runa Capital Senior Partner. “Playtox contributes to the development of the computer games sector, providing easy browser access for any user or partner without any problems associated with long loading or using incompatible devices. Playtox is committed to expanding its activities in new regions, and we will be happy to help it continue and accelerate growth. ”
“The support that Runa provides to us is very important for us, not only financially, but also from the point of view of Runa’s tremendous practical experience in the global technology sector,” said Artem Zinoviev, General Director of Playtox. “We aim to rise to a new - international - level in the field of mobile multiplayer online games, and attracted funding will enable us to accomplish this task.”
Playtox Information
Playtox is a leading developer of multiplayer browser games for mobile phones. Playtox has 25 million registered users, which provides the company with a leading position in Russia and the CIS. These users have spent more than 65 million hours on Playtox games, including World of Shadows, Fellowship, My Farm, and others.
Palo Alto, pieces California, USA, and Novosibirsk, Russia - June 4, 2013 - Playtox, a leading developer of free mobile browser games, announced today that it has closed a deal to raise funding in the amount of $ 3 million from the venture fund Runa Capital. The funds raised will be used to distribute Playtox mobile browser-based MMO games worldwide, including the US and emerging markets, as well as the development of HTML5 technology in the company's current product line.
For over 2 years, Playtox has been successfully developing massively multiplayer online games for mobile phones that run on all phone models and operating systems. All games are free and work in the Internet browser of a mobile phone. The product line has 10 MMO games.
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The company's games are among the top ten in generating mobile traffic on Nokia phones in Russia (they have more than 2.2 million installations in the Nokia Store with a zero marketing budget) and confidently occupy good positions in mobile social networks (more than 2 million players from Odnoklasniki mobile). The Playtox publishing network - vmmo.ru - has more than 100 media portals, where you can find Playtox online games, including portals of MTS operators in Russia and Life;) in Ukraine, where the company is the exclusive supplier.
The mobile gaming market is growing at a fast pace — over 500 million mobile gamers spend over $ 9 billion on games every year. Playtox plans to launch its activities on the international market, which will allow gamers around the world to play from any mobile device, including smartphones and the most common mobile phones. This new trend in the field of electronic games can be integrated into social networking platforms or any mobile-media platform, which will increase the level of interactivity on a global scale.
The presence of investments, more than 25 million registered users, about 1 million active players per month, absolute openness for any markets / platforms / phones, a well-developed Playtox publishing model in new geographic regions - create all the prerequisites for Playtox to become the global mobile market leader. Browser massively multiplayer online games.
A recently announced partnership with Opera Software turns Playtox into a preferred partner in the mobile browser games market in Russia and the CIS. A contract with Worldpay - the world's leading billing operator - opens direct access to all world markets for convenient and effective billing transactions.
In addition, Playtox has confidently high profit margins, has a high revenue growth potential, because the company is not bound by any obligations to the app store, which limits its ability to enter new partnerships and dynamic growth.
“Runa Capital is investing in the fastest growing segments of the technology sector, Playtox, developing in one of these segments, has a high growth potential and is able to become a world leader in the segment of browser games,” said Sergey Belousov, Runa Capital Senior Partner. “Playtox contributes to the development of the computer games sector, providing easy browser access for any user or partner without any problems associated with long loading or using incompatible devices. Playtox is committed to expanding its activities in new regions, and we will be happy to help it continue and accelerate growth. ”
“The support that Runa provides to us is very important for us, not only financially, but also from the point of view of Runa’s tremendous practical experience in the global technology sector,” said Artem Zinoviev, General Director of Playtox. “We aim to rise to a new - international - level in the field of mobile multiplayer online games, and attracted funding will enable us to accomplish this task.”
Playtox Information
Playtox is a leading developer of multiplayer browser games for mobile phones. Playtox has 25 million registered users, which provides the company with a leading position in Russia and the CIS. These users have spent more than 65 million hours on Playtox games, including World of Shadows, Fellowship, My Farm, and others.
Source: https://habr.com/ru/post/182200/
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