An ordinary consumer has a strong formed opinion on brands. So Apple is so expensive and cool, Samsung is like an Apple, only cheaper, LG - let them make refrigerators, and so on.
There are brands that are not associated with something special. For example, Sharp. Everyone knows their excellent displays. But their smartphones are not familiar to many.
Let me tell you about the Sharp SH837W smartphone.

Specifications

Display diagonal: 4.7 inches
Resolution: 1280 × 720
PPI (number of pixels per inch): 312
Screen Type: Sharp Mobile
Main camera, MP: 8
Front camera, MP: 1.3
Processor: Cortex A9,1.2Ghz, Number of cores: 2
RAM, GB: 1
Built-in memory: 4 GB, microSD support: up to 32 GB
Battery: 1900 mAh
Other functions: GPS, Wi-Fi WLAN 802.11 b / g / n, Bluetooth 4.0, micro USB, Noise Canceling System, ALS / Proximity, G-sensor, E-compass
Dimensions: 133.9 × 67.6 × 8.9 mm
Weight: 126 g
Standard: GSM Quad Band (850/900/1800/1900)
UMTS / HSDPA bands (900/2100)

Box kit

White, neat box with gold letters on it: Sharp.
Inside the box: the smartphone itself, the charger, a USB-MicroUSB cable, a headset. As they say - standard. It seems to be good - the box is small. But I would like something. At least cheholchik. Or what accessory. Well, you understand (or remember).

Smartphone

Sharp SH837W (naming the company is not so hot) - this is a 4.7-inch smartphone.

White matte plastic. A sort of a piece of soap in form. But it is not slippery and not sticky. Nice soft-touch, which is not very dirty, in spite of its color.

On the left side is a chrome volume control button. Finger blindly grope easily.

Right - empty. Pleasant minimalism.

The power button is on the top. Together with the headset jack. On the one hand, this is good, but, given the size of the device, it causes some inconvenience in people with fingers of the usual length. You have to intercept the device to turn on the screen.

At the bottom there is a connector for charging and a microphone hole. Charging connector for some reason deployed. It made me uncomfortable. For example, a universal docking station sheltered a phone facing the wall. What causes some manufacturers to deploy the connector - I can not put my mind to it. But I do not like it.

The body of the device, in addition to other advantages - monolithic. That is, does not understand. This is good - the device does not creak, does not bend. You can not change the battery - this is yes.
On Sharpe’s back there is a camera with a flash, an additional microphone (noise reduction and video recording), as well as a speaker.

The curious reader asks the question: how to insert a SIM card and a memory card into it? What kind of nonsense?
Yes, Sharpe’s engineers followed the familiar path. But not "trays from the side," but what kind:
By clicking on the small ledge on the back side, you can open the chrome-plated socket at the bottom of the device.

There you will find trays for SIM cards and memory cards.

Conveniently, if you have one SIM card. Cards, as we know, people rarely change.
The screen of the device is the famous Sharp matrix, 4.7 inches, 1280 × 720 pixels. This is a very pleasing to the eye and use matrix.

The brightness of the display is even excessive. The screen fades in the sun, but does not go blind as AMOLED.

The protective glass is not at all recessed into the case, and even on the contrary - it bulges a little. Thanks to the rounded corners it is very pleasant to the touch. But the glass is easy to scratch. Glass, apparently, is not particularly durable.
Cameras - at 8 and 1.3 mp.


The quality of the cameras is quite normal.
The HDR mode of the camera works very well.
Examples of pictures - here .
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Jelly beans

The software part is Android 4.1.2 Jelly Bean.

On top of Android is your Sharp luncheon - FeelUX.
His concept is simple - glossy icons, his own lock screen and three desktops.
Lock screen - sliding shutters up and down. To unlock, pull the tab with the lock down. Or pull it up a bit and choose an application for quick launch.


On the lock screen, you can also display weather, stocks.
The concept of three desktops is as follows: on the left there is a desktop with applications - all your installed applications are in a vertical list. You can shuffle them, separate the strip.

On the middle screen - widgets (you can place those that you need and in the order you need), the scroll is also vertical.

On the right screen - shortcuts of the applications you need.
I can not say how comfortable it is. But the concept of separating widgets from labels definitely makes sense.
If you pull the desktop down - then you will see the desktop settings menu. You can change the wallpaper, add a widget or shortcut.

An interesting feature is that the shell can be completely disabled (unfortunately, the lock screen will remain the same).
The keyboard is also its own. Not very comfortable.

Dialer.

Blind notifications.


Smartphone performance - 7050 parrots in Antutu, 2900 - in the Quadrant, 19 FPS in the NenaMark.
The hardware is a dual-core processor and 1 GB of RAM.
A 1900 mAh battery is about 24 hours a day when a smartphone is used on 3G networks, 20 minutes of conversation, reading and browsing.

Findings.
Thanks to a pleasant design, a good screen, a fresh operating system - Sharp will find its refuge in the hands of an unpretentious person to fill and frills. He will be a good companion to a girl who needs Instagram, a camera, a player, a browser and social networks. However, it is not suitable for children who need to play toys and show off in front of friends. But on the other hand, there are other products for such. And the price for Sharp Sh837W is quite humane (14 thousand rubles).