ITunes Store Makes a Million for Disney Company

During the first week of its work, the iTunes Store video store earned a million dollars on Walt Disney movie sales. This is still the only company that has agreed to sell its film studios through iTunes. About 75 Pixar, Touchstone and Miramax films are currently available on the site. Video files are sold in 640x480 format at prices ranging from $ 10 to $ 15 per film. During the first week, more than 125 thousand files were sold.

Disney's marketers estimate that by the end of the year, the virtual marketplace should bring them about $ 50 million - and this without the least marketing or advertising costs.