In terms of average turnover per user, the UK is ahead of not only its European neighbors, but even the United States,
reports eMarketer . In the US, this parameter is $ 1,831 per year, and in the UK - $ 2,171.
In terms of the number of users, Spain and France are the fastest growing regions, while Germany and Italy are leading in terms of the spread of broadband access. In addition, Germany ranks first in the total number of Internet users (37 million).
According to analysts, in the coming decade Poland and other Eastern European countries will take the lead.
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Now the e-commerce market in Europe is growing at 37% per year, but by the end of the decade, growth will slow down about twice. For comparison, in America in the coming years, an increase of 15-25% is expected.