Yahoo Mail controls 41.4% of the banner advertising market.
One of the most profitable businesses on the Internet is free webmail. Especially if the postal service is popular. For example, the most popular mail service on the Internet, Yahoo Mail , as it turned out, controls 41.4% of the total banner advertising market in the United States by the number of impressions. Such is the statistics of Nielsen // NetRatings for August 2006.
In second place with a large margin follows MySpace with an indicator of 16.1%, and in third place is another free mailer Hotmail with 7.8%. Thus, on the mailing sites more than half of all banners on the American Internet are shown.