The cost per click in Yandex.Direct has become dependent on the efficiency of the site.

Yandex starts to accumulate data on thematic sites of the Advertising Network . Now the quality of the audience of partner sites will affect the price of conversions on advertisements.

For each site of the Advertising Network, using Metrics takes into account the depth of browsing the sites of Yandex.Direct advertisers and conversion (the proportion of visitors who responded to the advertisement and reached the Objective indicated by the advertiser). As data is accumulated, the coefficient with which the client’s rate is transmitted when displayed in the Advertising Network will change. Now this ratio is the same for all sites and amounts to 70% of the rate on the Yandex search results page.

Naturally, the cost per click will never exceed the maximum value specified by the advertiser.
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The new pricing system is designed to guarantee advertisers a fairer system for paying for the contextual traffic that they receive to their sites.

Yandex.Metrica - a tool that allows you to collect information about user behavior on the site. Today, Yandex.Metrika processes tens of millions of hits every day.