Google effect - drop

In the initial placement of shares on the Google stock market ( IPO procedure) in 2004, a lot of money flowed into the virtual economy, with the result that, in the west, even the term “Google effect” appeared. As soon as the stock price took off, some employees began to grow stupid, and buy bicycles for $ 15.000, boats for $ 650.000, of course, services of nannies, analysts, personal psychologists, consultants, etc. Google accumulated more than $ 19 billion of capital from 2004 to 2006, although, according to analysts, this figure could easily pass through $ 50 billion.

Part of Google’s money cannot be tracked, for example, in cases where employees have left the company and are investing in the economies of various countries. In other cases, Google’s money can be traced. Interestingly, the “Google effect” has even affected France, in particular, the suppliers of delicacies and cheeses Bucheron and Pont-l'Évêque for Google.

Investments in the information services sector rose to $ 2.4 billion at the end of last year. Not so long ago, Google helped the Chinese advertising company Focus Media Holding in the promotion of Baidu search engine for Google.
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Actually, you know all this and so, but no matter how good Google is, some analysts predict that the “Google effect” is at a stage of decline already, because, despite the increase in the total value of Google shares, it is not as great as was before. In addition, Google has slowed down the pace of new employees.