Runetology (199): Anton Terekhov, General Director of the combined company Price.ru, Begun, Ferra.ru, ichiba

Anton Terekhov about what a marketing director should be able to do, is it possible to defeat Yandex.Direct in his field, and how modern business leaders should be treated as failures.


Interview with guest:

• How did Anton Terekhov get acquainted with the Internet?
  
• From SUP to ingredients: we build a vertical of integrated projects of joint companies around the “Rambler”.
  
• Bernard Luke as “the father of Russian e-commerce”: new details of the “school” Ozon.ru
  
• When does the project need to go "to zero"?
  
• Fundamental questions about building marketing in an e-commerse.
  
• What will be e-commerce in RuNet in 3 years?

Download file (42.2 MB / 01: 04: 08 MP3, 96 kbps)
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