Yahoo has confirmed the purchase of Tumblr for 1.1 billion dollars, Marissa Mayer has promised not to screw it up

For several days there were rumors about the purchase of the Tumblr service by Yahoo, and today the parties finally confirmed the fact of the transaction. Yahoo paid 1.1 billion dollars - and almost the entire amount in cash. Tumblr users are not particularly happy and many people even quit on Wordpress, but Yahoo head Marissa Mayer promised not to spoil Tumblr, although she already announced plans to add ads.

“We promise not to screw it up,” Meyer wrote on Tumblr’s Yahoo blog. “Tumblr is an incredibly special service and it’s doing great. We will manage it independently. David Karp will remain CEO. ” Yahoo is not even going to embed your logo on the site.

Tumblr is a blogging and content sharing platform. Now the service has 105 million blogs and 900 new posts per second, 300 million unique visitors per month and 120 thousand registrations every day.
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Tumblr's weakness is profitability, writes VentureBeat. The site was able to earn only 13 million dollars last year. This is where Yahoo intends to step in and find ways to generate advertising revenue.

In particular, Marissa Mayer said today that she wants to provide an opportunity to place ads on users' blogs - with their permission, Mashable writes . She also wants to increase the amount of advertising in the news feed where she already exists. Maier hurried to assure that the advertisement would be very easy, meet the expectations of users and will take into account the design of the tape.

Meyer also talked about plans to develop a Yahoo search through Tumblr integration and Tumblr audience data: for example, if you like Tumblr content on a particular topic, then you can see more content on this topic in the Yahoo news stream.

In general, Yahoo expects that the transaction will allow the company to increase its audience by 50%, and the total traffic - by 20%, writes The Verge. So Yahoo gets a huge community of young users, Tumblr investors - long-awaited money, and the service itself - the necessary resources for development.