Yahoo is going to buy Tumblr for $ 1 billion

According to reports from a number of sites, the company is probably the most attractive CEO in the world Marissa Meyer - Yahoo - is about to acquire the Tumblr blog service for a substantial amount of $ 1 billion.

The popularity and, thus, significance of Yahoo's potential purchase can be estimated by the message (albeit more than three years ago) of developers that 15,000 new users are registered on Tumblr every day, who leave 2 million messages along with the existing ones on the service; at the same time in February 2010, an indicator of 1 billion pages was recorded. Of the latest estimates of popularity indicators, reports of the service itself indicate that it has approximately 108 million subscribers, who are not lazy to keep more than 71 million posts per day; in other words, the level of audience involvement can be recognized as very high - more than half of the authors do not just read and comment.

What is Yahoo knows a lot more people. Yahoo! - This is the fourth most visited site in the world and the second most popular search engine; however, in comparison with 84% by the search queries of the leader - Google - the share of Yahoo with about 7.5% of the processed requests looks anyway faded.

Interestingly, this is not the first time Marissa Meyer has paid attention to Tumblr. Being still in leadership positions at Google, the search giant, thanks to its efforts, considered the possibility of acquiring not only the “hipster blogging service” (the ironic name Tumblr), but also the geolocation service Foursquare.
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Messages about possible future acquisitions themselves are distributed at the suggestion of the AllThingsD resource; A little later, approximately the same assumption was confirmed by AdWeek reviewers, until, finally, it did not consider it necessary to mention TheVerge . Also, as far as can be understood, no official comments were received from potential participants in the transaction.

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