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23 statistical facts about users of social communities and media


It so happened that I have been collecting various statistics for a long time to understand how people use social media.

I do not conduct any in-depth analysis - just 23 interesting facts (in my opinion) under the cut.

  1. 76% of Twitter users post tweets. ( Source )
    What's interesting: In 2010, only 47% sent tweets, while the rest silently watched.
  2. The total duration of skype calls is about 10 million minutes. in a day. ( Brandwatch )
  3. The Google +1 button is used about 5 million times a day. ( Huffington Post )
  4. 23% of Facebook users check their account five or more times a day. ( Source )
  5. About 2.7 billion likes are distributed on the day. ( Digital Trends )
  6. 80% of Pinterest users are women. ( Huffington Post )
  7. People aged 18–29 years old tend to use Facebook, Twitter, Instagram and Tumblr. ( Pew Internet )
  8. 42% of LinkedIn users regularly update information about themselves. ( Social Times )
  9. 80% of users prefer to follow brands on Facebook. ( Huffington Post )
  10. People with higher education are less likely to use social media. ( Pew Internet )
  11. Over 2 million posts and blog posts are posted daily. ( Brandwatch )
  12. Lady Gaga and Justin Bieber are most popular on Twitter (on the scale of subscribers) with a total of 71.9 million followers. ( Twitter Counter )
  13. On average, every second, another user creates an Instagram account. ( Digital buzz )
  14. 12% of users searched for and took advantage of offers and discounts in social networks. ( Mediabistro )
  15. More than 20 million users in the United States have indicated their date and year of birth in their Facebook profile. ( Mediabistro )
  16. Every minute about 3,480 photos are uploaded to Instagram. ( Digital Buzz )
  17. 58% of “social” gamers (games on social networks with some kind of interaction within the network) are over forty and most of them are women. ( Digital buzz )
  18. 1.3 billion mobile apps were downloaded by users of Apple and Android devices. ( Digital Trends )
  19. About a third of bloggers are mothers. ( Hubspot )
  20. 40% of people spend more time communicating online than live. ( Mediabistro )
  21. Facebook registered a 67% growth in annual mobile audience. ( AllFacebook )
  22. 60% of LinkedIn users clicked on banner ads. ( Social Times )
  23. More than 10% of Wiebo users are not from China. ( Mediabistro )


I hope it was interesting! Good luck!
')
UPDATE
Thank you DonecVlad for the clarification: an amendment to fact 18.
Apparently, 1.3 billion unique applications were downloaded, while the number of downloads on the App Store alone goes up to 50 billion.

Source: https://habr.com/ru/post/179787/


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