The blogosphere is recognized as an ideal marketing platform.
In recent days, two new studies have been published at once that prove the attractiveness of the blogosphere for marketing and advertising campaigns.
The first study , conducted jointly by KnowledgeStorm and Universal McCann, aimed to determine how blogs affect the purchasing activity of business and IT professionals. Such an influence really exists: 53% of respondents said that content from blogs has an impact on the purchases they make for work. More than half of respondents receive information from blogs on technology (57%) and business (53%) topics.
The second study from the Forrester company is studying the blogging audience. There are no sensations here. The well-known fact is announced that young people read blogs more often than older people.
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Both of these studies once again prove that the blogosphere is well worth serious financial investment by advertisers.
The first study , conducted jointly by KnowledgeStorm and Universal McCann, aimed to determine how blogs affect the purchasing activity of business and IT professionals. Such an influence really exists: 53% of respondents said that content from blogs has an impact on the purchases they make for work. More than half of respondents receive information from blogs on technology (57%) and business (53%) topics.
The second study from the Forrester company is studying the blogging audience. There are no sensations here. The well-known fact is announced that young people read blogs more often than older people.
')
Both of these studies once again prove that the blogosphere is well worth serious financial investment by advertisers.
Source: https://habr.com/ru/post/1797/
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