Google+: content recommendations for your mobile site
Help visitors find the most interesting content on the site and they will become your loyal fans. To make it easier, we created a new tool that combines the functions of the social network Google+ and Google Search.
For example, it is now much easier for visitors of the Forbes site to find other articles of a columnist of interest from this web resource thanks to the program of support for authors . In addition, mobile content recommendations let you know which materials are popular on Google+ (they get a lot of +1 and are actively distributed by users). When selecting recommendations, the system takes into account which page the visitor is currently viewing. This service is unobtrusive and does not interfere with viewing the site in a browser on a mobile device.
See how this works on the example of the Forbes mobile site:
Recommendations can be displayed regardless of whether a site visitor is logged into your Google account . If he did this, then the system will recommend articles that were shared by or shared by +1 users from his circles.
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Implementing and setting up a recommendation tool is easy: just add one line of javascript code to your mobile site. After that, you can make the necessary changes in the section "For your site" on the control panel + page, without resorting to using the HTML editor.
To experience the new functionality in action, open any article on the Forbes website on your iOS or Android device. For more information about mobile recommendations, you will find in the documents for developers .
We plan to further improve the recommendations of content on Google+, as well as authorization using Google+ . This is how representatives of companies that joined this project spoke about the new Google I / O conference:
“Logging in through Google+ is the most popular login option through a social network in our Android app, 41% of users use it”, - Tom Grinstead, product manager, Guardian News.
“We were impressed by the results that were achieved with the help of authorization via Google+. Our analysts point out a significant increase in conversions from Google+ compared to other social networks. This also applies to conventional computers, and Android, and even iOS. In the end, we decided to remove all other entry options and focus on this promising channel. ”- Haisoo Shin, CTO, Fancy.
For example, it is now much easier for visitors of the Forbes site to find other articles of a columnist of interest from this web resource thanks to the program of support for authors . In addition, mobile content recommendations let you know which materials are popular on Google+ (they get a lot of +1 and are actively distributed by users). When selecting recommendations, the system takes into account which page the visitor is currently viewing. This service is unobtrusive and does not interfere with viewing the site in a browser on a mobile device.
See how this works on the example of the Forbes mobile site:
Recommendations can be displayed regardless of whether a site visitor is logged into your Google account . If he did this, then the system will recommend articles that were shared by or shared by +1 users from his circles.
')
Implementing and setting up a recommendation tool is easy: just add one line of javascript code to your mobile site. After that, you can make the necessary changes in the section "For your site" on the control panel + page, without resorting to using the HTML editor.
To experience the new functionality in action, open any article on the Forbes website on your iOS or Android device. For more information about mobile recommendations, you will find in the documents for developers .
We plan to further improve the recommendations of content on Google+, as well as authorization using Google+ . This is how representatives of companies that joined this project spoke about the new Google I / O conference:
“Logging in through Google+ is the most popular login option through a social network in our Android app, 41% of users use it”, - Tom Grinstead, product manager, Guardian News.
“We were impressed by the results that were achieved with the help of authorization via Google+. Our analysts point out a significant increase in conversions from Google+ compared to other social networks. This also applies to conventional computers, and Android, and even iOS. In the end, we decided to remove all other entry options and focus on this promising channel. ”- Haisoo Shin, CTO, Fancy.
Source: https://habr.com/ru/post/179637/
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