"RBC-TV" - a new button on TVs

RBC Holding has entered into an agreement with Mostelecom to distribute the RBC-TV signal over the cable network of the largest metropolitan operator, and after a while all Moscow TV viewers will be able to watch the business channel. About this newspaper Vedomosti .



“This agreement will allow RBC-TV to increase the coverage of the Moscow audience from 20% to 100%, and thus significantly increase advertising revenue,” says Aton analyst Nadezhda Golubeva. Increased advertising rates will also contribute to revenue growth: German Kaplun, co-owner of RBC, said that from October the company will raise advertising prices by an average of 15% (now a minute of advertising on the channel costs $ 2500-3600 ). Yesterday's trading on the RTS has already recorded growth in the capitalization of RBC by 3% to $ 1.09 billion.



However, not all subscribers of Mostelecom will get access to RBC-TV right away: “The whole channel will be available to our subscriber base only after the full modernization of the network of Mostelekom, that is, in two or three years,” said operator general director Anton Osipchuk.

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Recall RBC launched a business channel in September 2003. In 2005, it reached a break-even point: the channel’s net profit was $ 1.8 million, and its revenue, $ 24.3 million (42% growth). This year, the company expects $ 33-35 million in revenue. The monthly audience of RBC TV, as of May 2006, reached 7.7 million people.